Asvid Balleza

⚔ Experience Designer

16 / 39 YRS

Energy

100

Class

Legendary UX Unicorn

Level

Location

Austin, TX

🌟 Rewards earned

🏆 NN/g UX Mgmt Certified
⚡ M.S. Eng. Direction (2027)
🪙 30+ Clients

2026 📍 Austin, TX · EN / ES

Asvid Balleza

⚔ Experience Designer

Skill Treeasvid2026-08-18T18:34:42-05:00

🌳 Skill Tree

Disciplines & Abilities

Real XP values pulled from years of active practice across disciplines. 93 skills, 8 categories. Search or filter to explore.

My UX practice spans eight disciplines — Research & Analysis, Interaction & Interface Design, Design Systems & Ops, AI & Data-Driven UX, Service & Holistic Design, Collaboration & Leadership, Project & Product Management, and Technical & Marketing Adjacent craft. 88 individual skills, 16+ years of practice.

⚡ At a glance

★ MASTERED in Interaction & Interface Design · Technical & Marketing Adjacent · Collaboration & Leadership

⚡ ADVANCED in Research & Analysis · Service & Holistic Design · Project & Product Management

◆ PRACTICED in Design Systems & Ops · AI & Data-Driven UX

88 skills · 8 disciplines · 16+ years

All 88 skills · search & filter

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Insights Hub

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Let’s built together

heythere@asvidballeza.com

‪(512) 270-9920‬

Tell us about your project

Asvid Balleza, UX Lead and Product Designer

My Journey.

My passion for digital design began in middle school in Monterrey, Mexico, when I discovered HTML using Microsoft FrontPage. What started as a curiosity quickly became a creative outlet and eventually, a calling. I pursued this interest academically at Universidad Regiomontana, where I formally studied digital design and software administration that laid the foundation for a career dedicated to building better experiences.

Full story

My passion for digital design began in middle school in Monterrey, Mexico, when I discovered HTML using Microsoft FrontPage. What started as a curiosity quickly became a creative outlet and eventually, a calling. I pursued this interest academically at Universidad Regiomontana, where I formally studied digital design and software administration that laid the foundation for a career dedicated to building better experiences.

In 2008, I took my first professional step as the very first team member at Trade Show Factory, a role that gave me a front-row seat to startup life. I took charge of comprehensive web projects, introducing Content Management Systems to address previous development hurdles. As the team expanded, I evolved alongside it adopting responsive design, working with Bootstrap and Semantic UI design system, and collaborating closely with developers to launch mobile applications for Industrial Trade Shows including sectors such as telecommunications, plastics, recycling, packaging, safety and security, metalforming, among others. Over time, my focus deepened from building interfaces to shaping user and customer experiences independently at Trade Show Consulting, I combined insights from the trade show industry with UX best practices, refining my ability to design with empathy and business impact in mind.

With seven years of experience under my belt, I launched my own agency Distrito Studio. As founder and director, I led cross-functional teams, oversaw operations, and nurtured client relationships. This chapter not only sharpened my leadership skills but also deepened my technical versatility. My commitment to growth led me to earn a cybersecurity certification issued by ISACA, enhancing the security-conscious lens I bring to design.

In 2015, I took a detour that profoundly influenced my UX practice: a journey into language ontology and human behavior. Studying how people think, communicate, and make decisions gave me a richer understanding of human-centered design. This work has improved my skills from UX strategy to coaching, and it’s one reason I now dedicate time to mentoring aspiring designers, helping them shape their careers with confidence and intention.

After Distrito Studio concluded its operations, I joined Agencia Huit, where I helped steer the agency’s transformation into an inbound marketing service provider. There, I led generating digital strategies, UX architectures, web designs, and even corporate events planning, coordination and excecution, underscoring the breadth of my creative and operational skillset.

In search of new challenges and broader impact, I relocated to the U.S. to join Verizon by supporting reimagine their product ecosystem enhancing not only visual design but also business performance, processes and usability.

Later, I joined Visa, Inc., where I served as VBS Platform Manager and Senior Designer, driving user experience innovation across a suite of commercial products. It's a role that blends everything I love: design, strategy, technology, and people.

My journey has spanned countries, industries, and disciplines, but one theme remains constant: a deep commitment to crafting engaging, usable and friendly experiences that are intuitive, impactful, and human. As I continue to grow in this field, I remain passionate about learning, leading, and helping others thrive in the dynamic world of design and technology.

Work

Work.

LATEST PROJECTS.

SMARTtrekasvid2026-08-18T17:48:53-05:00

SMARTtrek driving behavior app interface preview

Keytiaasvid2026-08-18T17:51:23-05:00

Keytia enterprise application case study preview

Novalanasvid2026-08-18T17:56:54-05:00

Novalan website and digital presence preview

Experience

Work Skills.

GREAT DESIGN MATTERS.

As an Experience Designer with 16+ years of experience, I specialize in crafting user-centered, scalable design solutions for complex, content-rich digital products. My career has spanned roles at global organizations like Visa and Verizon, where I’ve led cross-functional teams, shaped product strategies, and helped establish UX governance, design systems, and internal processes.

I bring deep expertise in service design, UX research, responsive design, and system architecture, combined with hands-on proficiency in Figma, Adobe XD, Sketch, and frameworks like Bootstrap. I apply Lean, Agile and Design Thinking methodologies to align product experiences with business goals and user needs.

I thrive on collaboration with designers, researchers, developers, stakeholders, and executives and I’m passionate about solving real-world problems through design that is inclusive, secure, and insight-driven.

🎓 Bachelor's in Digital & Graphic Design
🎖 Certified by Nielsen Norman Group (UX Management Specialty, Service Blueprinting, and more)

Skills

Skills.

RESULTS DRIVEN DESIGN.

UX Design

Product Design

Methodologies & Processes (Agile, Design Thinking, SDLC)

UX Tools (Sketch, InVision, Adobe XD, Figma, etc)

Design Tools (Adobe Creative Suite)

Digital Marketing

Contact

Find me on Linkedin

Bespoke solutions

“She is a natural collaborator who brings designers, developers, and stakeholders together, ensuring alignment and momentum even as project requirements evolve. Asvid’s ability to stay agile, offer actionable suggestions, and always prioritize the customer experience made a measurable difference in our project’s success. Her mastery of UX research, service design, and design systems sets her apart. Beyond her technical strengths, Asvid is proactive, detail-oriented, and always elevates the team with her innovative ideas and positive energy.”

Pooja Udani, Visa Inc.

“Asvid brought a sharp, modern approach to mobile design that elevated the entire experience, she has a deep understanding of mobile-first principles and was instrumental in aligning our app with best-in-class design standards. Thanks to her thoughtful, user-centered work, we saw a 50% increase in AutoPay enrollments over the following year, a change that directly supported customer retention and satisfaction.”

Andrew Evans, CSAA Insurance Group

“…Asvid demonstrated a high level of skill in applying UX principles and methodologies to deliver tailored, effective solutions. Her work reflects a clear understanding of each client’s needs, combined with an ability to integrate the latest innovations to expand customer and user engagement… Since that engagement, I have continued to rely on Asvid as a trusted advisor for design and UX strategy. Her people-focused approach is an important element for success in our rapidly evolving business landscape.”

Richard Rizo, Cognizant

“Asvid brought fresh, innovative perspectives that effectively doubled our collective experience. She excels in UX & UI, adeptly managing complex projects and excelling in responsive design. Her proficiency with tools like Bootstrap, Figma, and Adobe XD greatly enhanced our project outcomes, improving both user experience and functionality.”

Michael Kelly, CSAA Insurance Group

Asvid is a versatile designer who has a gift for working with development teams. She was part of a scaling design team within Visa and supported many products across a B2B portfolio, quickly getting up to speed and building relationships with product, tech, and research. She is committed to her growth as a designer and a person, and would shine in many different types of UX organizations. I appreciated our time working closely, and her advocacy for end users when she was the only UX voice at the table.

Elena Osborne, Visa Inc.

Find full testimonies at LinkedIn