My Journey — Career Path & Milestones

🗺 Journey Map

The Path So Far

16+ years of waypoints — from Monterrey to Colorado Springs,CO to Austin, TX. Each stop a new level unlocked.

2025 – 2027 · In Progress

M.S. in Software Engineering Direction

ISU Universidad · Puebla, Mexico (Remote)

Advancing technical leadership skills at the intersection of software engineering, product strategy, and AI-driven digital transformation.

Education · In Progress

Sep 2022 – May 2025 · Austin, TX

Lead UX Designer

Visa Inc. — Visa Commercial Hub

Designed intelligent dashboards, AI-enhanced workflows, and white-label onboarding. Established UX governance foundations. Microsoft Copilot Ambassador. Contributed to 50% faster design-to-engineering delivery and 40% onboarding time reduction.

Enterprise · AI/ML · Fintech

Feb 2019 – Sep 2022 · Austin, TX

Platform Manager / Product & UX Designer

Visa Inc. — Visa Business Solutions Experience

Led end-to-end UX unification of Visa Business Solutions (2019–2022), contributing to Visa’s commercial segment reporting 29% commercial volume growth in 2022 — one of their strongest revenue years on record.

B2B · UX Strategy · Product

Oct 2020 – Nov 2022 · Austin, TX

Senior UX Designer

CSAA Insurance Group (AAA)

Redesigned MyPolicy mobile and desktop apps. Drove 50% AutoPay enrollment increase through behavioral design. Applied UX to telematics SMARTtrek (UBI) app. Led UX governance and design critique sessions.

Mobile · Insurance · Behavioral Design

Jun 2018 – Feb 2019 · Colorado Springs, CO

UX Lead

Verizon — Field Operations

Reduced service request times by up to 80% (from 15–60 min → 7–12 min) and fulfillment times by up to 83% (from 60–180 min → 15–30 min) through unified Change Management tooling.

Enterprise · Telecom · Internal Tools

Oct 2016 – Jun 2018 · Monterrey, MX

Senior UX Designer & Strategist

Agencia Huit

Led end-to-end UX strategy for finance, healthcare, and telecom clients. Delivered SaaS dashboards, responsive apps, and digital transformation initiatives. Managed Agile/Scrum multidisciplinary teams.

Agency · Strategy · Leadership

Feb 2015 – Present · Monterrey, MX

Founder & Director

Distrito Studio

Founded UX and digital research consultancy. 30+ clients across finance, insurance, telecom, tech, real estate, and events in Mexico and LATAM. ISACA Cybersecurity certified.

Founder · SMB · LATAM

Oct 2014 – Jun 2016 · Remote

Senior Web & Marketing Designer

Trade Show Consulting LLC

Led creative department for international exhibitions. Directed FABTECH México creative strategy. Redesigned event website using data-driven UX and executed cross-channel marketing campaigns.

Creative Direction · Events · Marketing

Jan 2010 – Feb 2015 · Monterrey, MX

Creative/IT Coordinator

Trade Show Factory

Managed cross-functional teams of designers, developers, and printers. Designed corporate identity systems, CMS platforms, and digital marketing campaigns. Early AI and AR experiments for industrial trade show events.

Startup · LATAM · Early AI / AR

2005 – 2010 · Monterrey, MX

B.A. in Digital Graphic Design

Universidad Regiomontana

Built foundational skills in communication design, interaction, and digital production — the roots of a UX career spanning 16+ years.

Education · Foundation

Asvid Balleza, UX Lead and Product Designer

UX Management Certified

“Asvid brought fresh, innovative perspectives that effectively doubled our collective experience. She excels in UX & UI, adeptly managing complex projects and excelling in responsive design. Her proficiency with tools like Bootstrap, Figma, and Adobe XD greatly enhanced our project outcomes, improving both user experience and functionality.”

Michael Kelly, CSAA Insurance Group

“Asvid brought a sharp, modern approach to mobile design that elevated the entire experience, she has a deep understanding of mobile-first principles and was instrumental in aligning our app with best-in-class design standards. Thanks to her thoughtful, user-centered work, we saw a 50% increase in AutoPay enrollments over the following year, a change that directly supported customer retention and satisfaction.”

Andrew Evans, CSAA Insurance Group

Asvid is a versatile designer who has a gift for working with development teams. She was part of a scaling design team within Visa and supported many products across a B2B portfolio, quickly getting up to speed and building relationships with product, tech, and research. She is committed to her growth as a designer and a person, and would shine in many different types of UX organizations. I appreciated our time working closely, and her advocacy for end users when she was the only UX voice at the table.

Elena Osborne, Visa Inc.

“…Asvid demonstrated a high level of skill in applying UX principles and methodologies to deliver tailored, effective solutions. Her work reflects a clear understanding of each client’s needs, combined with an ability to integrate the latest innovations to expand customer and user engagement… Since that engagement, I have continued to rely on Asvid as a trusted advisor for design and UX strategy. Her people-focused approach is an important element for success in our rapidly evolving business landscape.”

Richard Rizo, Cognizant

“She is a natural collaborator who brings designers, developers, and stakeholders together, ensuring alignment and momentum even as project requirements evolve. Asvid’s ability to stay agile, offer actionable suggestions, and always prioritize the customer experience made a measurable difference in our project’s success. Her mastery of UX research, service design, and design systems sets her apart. Beyond her technical strengths, Asvid is proactive, detail-oriented, and always elevates the team with her innovative ideas and positive energy.”

Pooja Udani, Visa Inc.

Asvid Balleza

Asvid Balleza

The Path So Far

My journey.

1

Early Foundations in Monterrey, Mexico (Early 2000s)

2

Academic Roots in Digital Graphic Design (2005–2010)

3

Startup Innovation at Trade Show Factory (2008–2014)

4

Freelance UX & Product Design – Trade Show Consulting (2013–2015)

5

Distrito Studio – Founder & Director (2014–2016)

6

Behavioral Design & Language Ontology Studies (2015–Present)

7

UX Strategy at Agencia Huit (2016–2018)

8

Enterprise UX at Verizon (2018–2019)

9

Mobile Product Design – CSAA Insurance Group (2020–2022)

10

Scaling Impact & Intelligence at Visa Inc. (2019–2025)

Insights Hub

Let’s built together

Tell us about your project

My Journey.

Work.

LATEST PROJECTS.

Work Skills.

GREAT DESIGN MATTERS.

Skills.

RESULTS DRIVEN DESIGN.

Find me on Linkedin

Bespoke solutions

About me.

I’m Asvid Balleza, a UX Strategist, Product Designer, and Consultant with over 16 years of experience leading high-impact digital initiatives for enterprise platforms and fast-growing startups.

My approach.

Key highlights.

Design philosophy.

Let’s collaborate.

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