My Journey.

My digital experience starts while I was on high school in Monterrey, MX. discovering HTML utilizing Front Page (Oh nostalgia!). After I started my university at Universidad Regiomontana in my home city, I started officially my professional journey in Digital Experience.

While studying college, started my job experience in 2008 at Trade Show Factory and started my first web projects with Joomla solving the bitterness the company had passed through with an external provider. On the road I acquired experience in bootstrap and semantic ui due to functionalities of the CMS. Afterward I had the need to learn about User and Customer Experience (UX and CX) due to the fact the trade show industry was growing and customers were demanding for a better experience. Also I was involved in the design and development area of the show building mobile apps within our cross-functional team; I was in charge of the product design.

While having this huge experience and lot of challenges, Trade Show Consulting (COATech Expo partner of Trade Show Factory and owner and organizer of the biggest manufacturing exhibition in Latin America: Fabtech US/Mexico/Canada) hired me as a consultant have a better experience and get me involved on the daily basis from the company. So in here I had the same responsibilities plus logistic experience and learned from other fields to integrate it on my digital experience such as mobile apps, web apps, web development, among others, also facing customers understanding different customers behavior.

After 7 years of a very good experience and lot of learned lessons i’ve decided to start my own flight leaving Trade Show Factory behind and go further with my own digital marketing agency: Distrito Studio keeping Trade Show Consulting as client. In here I improved my leading and technological skills being the head of the operations, managing cross-functional teams and taking care of clients. Also I got my first certification on The Current State of Cybersecurity and the Role of the High Administration from ISACA (Information Systems Audit and Control Association, A.C.). So after 2 years due to administrative issues we decided to end this project and move on.

So after a hard emotional workout, I started my journey once again as an employee at Agencia Huit, which was a simple and common design agency and during my stay, with the support of my co-workers, we focused the business to an inbound and digital marketing agency. Later, 3 months after my entry, I got my Hubspot Certification in Inbound Marketing. Basically, I was focused on digital strategies, but my main role was UX Architecture, web designer, UX designer and collateral related with digital technologies. Also, I was in charge of organizing corporate events so another point to leadership skills. Mainly, I was a multitasking co-worker and leader.

2 years later after feeling anxious for getting more knowledge and new experiences I’ve decided to move to the US with my new employer: Addon Technologies and start this new experience of life as a UX Designer. I started working for Verizon as a UX Lead polishing my UI skills and building up my business side expertise by helping out redesigning the product, so we had a better proficiency within the maintenance area.

Later on once the first phase was ended I’ve decided to dig into a new world which caught my attention: Financial Services, so I moved on to my current client: Visa, Inc. as a VBS Platform Manager focusing our products on a better User Experience.

So, a new story is being written!





Work Skills.



12+ years of experience on User Experience (UX) & User Interface (UI) design managing more complex content-driven interactive projects. Plus 10 years of extensive experience in Responsive Web Design & visual design, and cross platform applications with their associated web presences, and marketing collateral using Bootstrap and Semantic UI frameworks, HTML5, CSS3, XHTML, XML, JavaScript, PHP, MySQL, Linux servers, cPanel, CMS like WordPress and Joomla, Bootstrap, Photoshop, Illustrator, Dreamweaver, Adobe XD, InDesign and Sublime Text.


3 years applying Agile and Design Thinking methodologies and deep understanding of software life cycle phases like Requirement Analysis, Implementation and estimating the time-lines for the projects.


Lead UX/UI projects with cross functional teams as UX designers, UI developers and designers, Product Owners, Researchers, Visual designers, Developers, CEOs, C-Level executives, Project Managers, BA, QA, Architects, etc.


Open minded & creative as a professional, friendly and communicable as a person.




UX Design
Product Design
Digital Marketing
Methodologies & Processes (Agile, Design Thinking, SDLC)
UX Tools (Sketch, InVision, Adobe XD, Figma, etc)
Design Tools (Photoshop, Illustrator, InDesign, Dreamweaver)


I’m here to answer any questions you may have about my process or any other concern.

    • +1(512) 270-9920