Asvid Balleza Portfolio

Last updated on
July, 2025
@ Kyle, TX

Improving digital experiences through UX strategy, research, and design.

Expertise

Research

01

Interaction & Interface Design

02

Design Systems & Ops

03

Data & AI-Enhanced UX

04

Service & Holistic Design

05

Collaboration & Leadership

06

Latest post

Asvid Balleza

2025

Asvid Balleza’s Portfolio2026-02-25T17:46:07-06:00

Designing for Clarity, Consistency, and People

NN/g Badge - UX Management Certified

UX Management Certified

See my work
Read my blog

My journey.

1

Early Foundations in Monterrey, Mexico (Early 2000s)

Built my first websites in middle school using Microsoft FrontPage. What began as creative experimentation quickly became a passion for solving real problems through digital design and structure.

2

Academic Roots in Digital Graphic Design (2005–2010)

Graduated from Universidad Regiomontana with a Bachelor’s in Digital Graphic Design. Developed a foundation in communication, interaction, and digital production, skills that would later evolve into user experience strategy and product thinking.

3

Startup Innovation at Trade Show Factory (2008–2014)

Joined as the first team member and led the transformation from static pages to responsive, CMS-powered digital products. Designed mobile apps and platforms using Bootstrap and Semantic UI for industrial expos across LATAM.

▶ Initiated my journey into AI, using it to automate exhibitor catalog content filtering and streamline searchability. Also explored AR prototypes to enhance customer engagement at in-person events, merging physical and digital experiences before it was mainstream.

4

Freelance UX & Product Design – Trade Show Consulting (2013–2015)

Contracted to enhance B2B platforms in the industrial event space. Introduced UX best practices, improved flow architecture, and designed responsive experiences tailored to highly specialized user needs.

5

Distrito Studio – Founder & Director (2014–2016)

Founded a UX and digital research studio for SMEs in Mexico and LATAM. Directed branding, digital strategy, and service design projects. Earned an ISACA Cybersecurity certification, incorporating a security-first lens into my design process.

6

Behavioral Design & Language Ontology Studies (2015–Present)

Began formal studies in language ontology and human behavior to better understand how people think, communicate, and decide. These insights now inform my work in design leadership, stakeholder facilitation, and mentoring.

7

UX Strategy at Agencia Huit (2016–2018)

Guided the agency’s evolution into a full-stack digital consultancy. Led UX architecture, digital transformation, and event strategy—merging creative leadership with operational impact.

8

Enterprise UX at Verizon (2018–2019)

Redesigned internal tools for Verizon’s Change Management platform. Improved usability, streamlined complex workflows, and collaborated across product and engineering to enhance enterprise operations.

9

Mobile Product Design – CSAA Insurance Group (2020–2022)

Led UX design for mobile experiences including MyPolicy and SmartTrek, driving engagement through personalized onboarding and behavior-based features. Worked cross-functionally in Agile environments to refine and ship user-focused insurance products.

10

Scaling Impact & Intelligence at Visa Inc. (2019–2025)

At Visa, I played a key role in unifying fragmented B2B products into a cohesive, scalable platform. I worked closely with VPs, product leaders, and business stakeholders to align UX strategy with enterprise goals.
Contributed Atomic Design–based patterns and usability standards to the global design system, earning recognition from the Design System Director. I also led the integration of AI-powered features, including predictive workflows and personalized dashboards—translating complexity into intelligent, user-centric tools.
This role brought together everything I had been building—from early AI experiments and design systems to platform strategy, scale, and global impact.

NN/g Badge - UX Management Certified

Let’s connect and create
something meaningful.

Insights Hub

Let’s built together

info@company.com

(555) 802-1234

Tell us about your project

My Journey.

My passion for digital design began in middle school in Monterrey, Mexico, when I discovered HTML using Microsoft FrontPage. What started as a curiosity quickly became a creative outlet and eventually, a calling. I pursued this interest academically at Universidad Regiomontana, where I formally studied digital design and software administration that laid the foundation for a career dedicated to building better experiences.

My passion for digital design began in middle school in Monterrey, Mexico, when I discovered HTML using Microsoft FrontPage. What started as a curiosity quickly became a creative outlet and eventually, a calling. I pursued this interest academically at Universidad Regiomontana, where I formally studied digital design and software administration that laid the foundation for a career dedicated to building better experiences.

In 2008, I took my first professional step as the very first team member at Trade Show Factory, a role that gave me a front-row seat to startup life. I took charge of comprehensive web projects, introducing Content Management Systems to address previous development hurdles. As the team expanded, I evolved alongside it adopting responsive design, working with Bootstrap and Semantic UI design system, and collaborating closely with developers to launch mobile applications for Industrial Trade Shows including sectors such as telecommunications, plastics, recycling, packaging, safety and security, metalforming, among others. Over time, my focus deepened from building interfaces to shaping user and customer experiences independently at Trade Show Consulting, I combined insights from the trade show industry with UX best practices, refining my ability to design with empathy and business impact in mind.

With seven years of experience under my belt, I launched my own agency Distrito Studio. As founder and director, I led cross-functional teams, oversaw operations, and nurtured client relationships. This chapter not only sharpened my leadership skills but also deepened my technical versatility. My commitment to growth led me to earn a cybersecurity certification issued by ISACA, enhancing the security-conscious lens I bring to design.

In 2015, I took a detour that profoundly influenced my UX practice: a journey into language ontology and human behavior. Studying how people think, communicate, and make decisions gave me a richer understanding of human-centered design. This work has improved my skills from UX strategy to coaching, and it’s one reason I now dedicate time to mentoring aspiring designers, helping them shape their careers with confidence and intention.

After Distrito Studio concluded its operations, I joined Agencia Huit, where I helped steer the agency’s transformation into an inbound marketing service provider. There, I led generating digital strategies, UX architectures, web designs, and even corporate events planning, coordination and excecution, underscoring the breadth of my creative and operational skillset.

In search of new challenges and broader impact, I relocated to the U.S. to join Verizon by supporting reimagine their product ecosystem enhancing not only visual design but also business performance, processes and usability.

Later, I joined Visa, Inc., where I served as VBS Platform Manager and Senior Designer, driving user experience innovation across a suite of commercial products. It's a role that blends everything I love: design, strategy, technology, and people.

My journey has spanned countries, industries, and disciplines, but one theme remains constant: a deep commitment to crafting engaging, usable and friendly experiences that are intuitive, impactful, and human. As I continue to grow in this field, I remain passionate about learning, leading, and helping others thrive in the dynamic world of design and technology.

Work.

LATEST PROJECTS.

Visa Inc.2026-02-25T17:52:14-06:00
CSAA2025-09-11T14:46:21-05:00
Keytia2025-09-08T13:08:53-05:00
DTI2025-09-08T13:09:40-05:00
Novalan2025-09-08T13:10:38-05:00
Agencia Huit2025-09-12T08:45:03-05:00

Work Skills.

GREAT DESIGN MATTERS.

As an Experience Designer with 16+ years of experience, I specialize in crafting user-centered, scalable design solutions for complex, content-rich digital products. My career has spanned roles at global organizations like Visa and Verizon, where I’ve led cross-functional teams, shaped product strategies, and helped establish UX governance, design systems, and internal processes.

I bring deep expertise in service design, UX research, responsive design, and system architecture, combined with hands-on proficiency in Figma, Adobe XD, Sketch, and frameworks like Bootstrap. I apply Lean, Agile and Design Thinking methodologies to align product experiences with business goals and user needs.

I thrive on collaboration with designers, researchers, developers, stakeholders, and executives and I’m passionate about solving real-world problems through design that is inclusive, secure, and insight-driven.

🎓 Bachelor's in Digital & Graphic Design
🎖 Certified by Nielsen Norman Group (UX Management Specialty, Service Blueprinting, and more)

Skills.

RESULTS DRIVEN DESIGN.

[fusion_progress height="10px" text_position="above_bar" show_percentage="no" unit="%" percentage="100" filledcolor="#ff006a" filledbordersize="" filledbordercolor="" unfilledcolor="#e5e5e5" striped="no" animated_stripes="no" textcolor="#333333" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""]UX Design[/fusion_progress][fusion_progress percentage="100" show_percentage="no" unit="%" margin_top="" margin_right="" margin_bottom="" margin_left="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" text_position="above_bar" text_align="" fusion_font_family_text_font="" fusion_font_variant_text_font="" text_font_size="" text_line_height="" text_letter_spacing="" text_text_transform="" textcolor="#333333" hue="" saturation="" lightness="" alpha="" striped="no" animated_stripes="no" height="10px" filledcolor="#ff006a" unfilledcolor="#e5e5e5" border_radius_top_left="" border_radius_top_right="" border_radius_bottom_right="" border_radius_bottom_left="" filledbordersize="" filledbordercolor=""]Product Design[/fusion_progress][fusion_progress percentage="100" show_percentage="no" unit="%" margin_top="" margin_right="" margin_bottom="" margin_left="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" text_position="above_bar" text_align="" fusion_font_family_text_font="" fusion_font_variant_text_font="" text_font_size="" text_line_height="" text_letter_spacing="" text_text_transform="" textcolor="#333333" hue="" saturation="" lightness="" alpha="" striped="no" animated_stripes="no" height="10px" filledcolor="#ff006a" unfilledcolor="#e5e5e5" border_radius_top_left="" border_radius_top_right="" border_radius_bottom_right="" border_radius_bottom_left="" filledbordersize="" filledbordercolor=""]Methodologies & Processes (Agile, Design Thinking, SDLC)[/fusion_progress][fusion_progress height="10px" text_position="above_bar" show_percentage="no" unit="%" percentage="100" filledcolor="#ff006a" filledbordersize="" filledbordercolor="" unfilledcolor="#e5e5e5" striped="no" animated_stripes="no" textcolor="#333333" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""]UX Tools (Sketch, InVision, Adobe XD, Figma, etc)[/fusion_progress][fusion_progress percentage="100" show_percentage="no" unit="%" margin_top="" margin_right="" margin_bottom="" margin_left="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" text_position="above_bar" text_align="" fusion_font_family_text_font="" fusion_font_variant_text_font="" text_font_size="" text_line_height="" text_letter_spacing="" text_text_transform="" textcolor="#333333" hue="" saturation="" lightness="" alpha="" striped="no" animated_stripes="no" height="10px" filledcolor="#ff006a" unfilledcolor="#e5e5e5" border_radius_top_left="" border_radius_top_right="" border_radius_bottom_right="" border_radius_bottom_left="" filledbordersize="" filledbordercolor=""]Design Tools (Adobe Creative Suite)[/fusion_progress][fusion_progress height="10px" text_position="above_bar" show_percentage="no" unit="%" percentage="85" filledcolor="#ff006a" filledbordersize="" filledbordercolor="" unfilledcolor="#e5e5e5" striped="no" animated_stripes="no" textcolor="#333333" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""]Digital Marketing[/fusion_progress]

Find me on Linkedin

Bespoke solutions

“…Asvid demonstrated a high level of skill in applying UX principles and methodologies to deliver tailored, effective solutions. Her work reflects a clear understanding of each client’s needs, combined with an ability to integrate the latest innovations to expand customer and user engagement… Since that engagement, I have continued to rely on Asvid as a trusted advisor for design and UX strategy. Her people-focused approach is an important element for success in our rapidly evolving business landscape.”

Richard Rizo, Cognizant

Elena Osborne, Visa Inc.

“She is a natural collaborator who brings designers, developers, and stakeholders together, ensuring alignment and momentum even as project requirements evolve. Asvid’s ability to stay agile, offer actionable suggestions, and always prioritize the customer experience made a measurable difference in our project’s success.  Her mastery of UX research, service design, and design systems sets her apart. Beyond her technical strengths, Asvid is proactive, detail-oriented, and always elevates the team with her innovative ideas and positive energy.”

Pooja Udani, Visa Inc.

“Asvid brought fresh, innovative perspectives that effectively doubled our collective experience. She excels in UX & UI, adeptly managing complex projects and excelling in responsive design. Her proficiency with tools like Bootstrap, Figma, and Adobe XD greatly enhanced our project outcomes, improving both user experience and functionality.”

Michael Kelly, CSAA Insurance Group

“Asvid brought a sharp, modern approach to mobile design that elevated the entire experience, she has a deep understanding of mobile-first principles and was instrumental in aligning our app with best-in-class design standards. Thanks to her thoughtful, user-centered work, we saw a 50% increase in AutoPay enrollments over the following year, a change that directly supported customer retention and satisfaction.”

Andrew Evans, CSAA Insurance Group
Find full testimonies at LinkedIn

Product Design

  • User Experience (UX) Design

  • Service design

  • User Research

  • Heuristic Evaluations

  • Design systems

  • Prototyping

  • User acceptance testing

  • Optimization

  • Design thinking

01

Content Strategy

  • Content Management

  • AI Agents Management

  • Information Architecture
  • Content Taxonomy
  • Researching

  • Copywriting

  • Infographics
02

Service Design

  • Service Blueprinting
  • Employee Experience
  • Data Visualization
  • Customer Journey Mapping
  • Data Insights & Analytics

  • ROI Projection

  • Roadmaps
03

Digital Marketing

  • e-Commerce
  • Payment Gateway
  • SEO & Content Marketing

  • Information Architecture Diagrams

  • Mobile-Optimized

  • WordPress, Joomla, WooCommerce, Shopify among other CMS Management

  • Email Marketing Design

  • Iconography

04

About me.

I’m Asvid Balleza, a UX Strategist, Product Designer, and Consultant with over 16 years of experience leading high-impact digital initiatives for enterprise platforms and fast-growing startups.

I design with a purpose: to turn complex systems into intuitive, scalable experiences that build user trust and drive measurable business outcomes. I’ve led efforts at Visa, Verizon, and numerous SMEs across Latin America, focusing on UX strategy, design systems, and emerging technologies like AI and machine learning.

My approach.

  • Human-centered, tech-enabled: I integrate UX research with AI/ML capabilities to uncover insights, personalize experiences, and streamline interactions at scale.

  • Enterprise discipline meets startup agility: I navigate complexity, whether harmonizing legacy systems or accelerating growth through lean, user-driven design.

  • Outcome-oriented: From increasing operational efficiency to improving NPS, my work is anchored in performance and user value.

Key highlights.

  • AI & ML in UX: Led initiatives leveraging AI for predictive user flows, behavioral clustering, and content personalization, enhancing both usability and engagement.

  • Built and scaled enterprise-grade design systems, aligning product teams and engineering to accelerate development without sacrificing quality.

  • Improved usability and operational workflows across B2B platforms, cutting task time by over 80% through UX redesign and automation integration.

  • Advised small businesses through Distrito Studio, applying market research and usability insights to digitalize operations and improve competitiveness.

Design philosophy.

  • Clarity through systems thinking: I create structured solutions that adapt and scale with evolving needs.
  • Amplifying intelligence with empathy: I see AI not as a replacement, but as a partner in deepening user understanding and improving outcomes.

  • Continuous iteration: I’m always learning, exploring new tools, trends, and technologies to push the boundaries of what design can do.

Let’s collaborate.

I’m passionate about transforming digital ecosystems, whether through AI-powered insights, service design, or building future-ready platforms.
If you’re looking to:

  • Design ethically responsible AI-driven experiences
  • Evolve your platform’s UX strategy
  • Build scalable systems grounded in real-world user behavior
NN/g Badge - UX Management Certified

Let’s connect and create
something meaningful.

Asvid Balleza: UX Product Designer

Tuesday, April 21
New York City

info@company.com
(555) 802-1234
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