⚔ Character Sheet
Asvid Balleza
⚡ Class: Legendary UX Unicorn · Level 16
UX Strategist & Product Designer with 16 years shaping enterprise and B2B2C platforms. Shipped at scale for Visa, Verizon & AAA. Bilingual EN/ES. Kyle, TX — open to remote & hybrid.
| XP | 16 / 39 Yrs |
| Class | UX Unicorn |
| Location | Kyle, TX |
| Lang | EN / ES |
| Clients | 30+ |
NN/g
UX Mgmt Certified
M.S.
Eng. Direction
2027
🧬 Origin Lore
- 1Early Game · Trade ShowsStarted in the industrial trade-show industry, building a foundation in customer experience and service-centered design over 10+ years.
- 2Mid Game · Developer ArcEvolved into a full-stack designer: hand-coding responsive websites and CMS-powered platforms. Could design and ship solo.
- 3Level Up · Strategy UnlockedLeveled into UX strategy and systems thinking. Led design across Fintech, Telecom & Insurance for Visa, Verizon, and AAA.
- 4Current · Legendary ClassRare bilingual hybrid: strategist + systems thinker + AI advocate, designing experiences people actually want to use.
📊 Core Attributes
Empathy
95
Turns user pain points into product opportunities that move business metrics.
Strategy
90
Bridges business goals with human-centered design at enterprise scale.
AI Craft
85
Integrates AI/ML into UX flows with transparency and user trust as north stars.
System
80
Design systems, design ops, and cross-functional alignment at scale.
⚡ Passive Abilities
- Unicorn ModeDesigns, codes, and presents to the C-suite in the same afternoon.
- Bilingual BridgeNative EN/ES stakeholder navigation across cultures and markets.
- AI Early AdopterIntegrating AI/ML into UX before it was mainstream or trendy.
- Design Ops GlueHolds cross-functional teams together without losing the design vision.
- Tabletop StrategistGames, puzzles, and pattern thinking fuel the UX work.
🎯 Design Philosophy
Clarity through systems
Structured solutions that adapt and scale with evolving needs.
Empathy × Intelligence
AI as a partner in deepening user understanding — not a replacement.
Continuous iteration
Always learning, always pushing the boundaries of what design can do.
Ethical AI
Transparency and user trust are non-negotiable design requirements.
Real-world impact
Business goals + user needs, delivered and measurably proven.
🏆 Achievements Unlocked
- AI FluencyAnthropic · 2026
- UX Management CertificationNielsen Norman Group · 2025
- Practical AI for UX ProfessionalsNielsen Norman Group · 2025
- Notion AdvancedNotion Academy · 2025
- Service Blueprinting · UX Strategy · CJMNielsen Norman Group · 2024–25
- UX Research: Methods & Best PracticesInteraction Design Foundation · 2020
- Cybersecurity CertificationISACA
💬 What Allies Say
“Asvid brought a sharp, modern approach to mobile design that elevated the entire experience, she has a deep understanding of mobile-first principles and was instrumental in aligning our app with best-in-class design standards. Thanks to her thoughtful, user-centered work, we saw a 50% increase in AutoPay enrollments over the following year, a change that directly supported customer retention and satisfaction.”
“Asvid brought fresh, innovative perspectives that effectively doubled our collective experience. She excels in UX & UI, adeptly managing complex projects and excelling in responsive design. Her proficiency with tools like Bootstrap, Figma, and Adobe XD greatly enhanced our project outcomes, improving both user experience and functionality.”
“She is a natural collaborator who brings designers, developers, and stakeholders together, ensuring alignment and momentum even as project requirements evolve. Asvid’s ability to stay agile, offer actionable suggestions, and always prioritize the customer experience made a measurable difference in our project’s success. Her mastery of UX research, service design, and design systems sets her apart. Beyond her technical strengths, Asvid is proactive, detail-oriented, and always elevates the team with her innovative ideas and positive energy.”
“…Asvid demonstrated a high level of skill in applying UX principles and methodologies to deliver tailored, effective solutions. Her work reflects a clear understanding of each client’s needs, combined with an ability to integrate the latest innovations to expand customer and user engagement… Since that engagement, I have continued to rely on Asvid as a trusted advisor for design and UX strategy. Her people-focused approach is an important element for success in our rapidly evolving business landscape.”
Asvid is a versatile designer who has a gift for working with development teams. She was part of a scaling design team within Visa and supported many products across a B2B portfolio, quickly getting up to speed and building relationships with product, tech, and research. She is committed to her growth as a designer and a person, and would shine in many different types of UX organizations. I appreciated our time working closely, and her advocacy for end users when she was the only UX voice at the table.
