Expertise

Service & Holistic Design

Service Design / Service Blueprinting

Mapping services end-to-end to reveal opportunities and align people, processes, and technology

Customer Experience (CX) Mapping

Visualizing customer journeys to connect touchpoints and drive meaningful engagement

Holistic Systems Thinking

Designing with the bigger picture in mind — integrating products, people, and ecosystems

Cross-Channel Experience

Desktop, mobile, support docs, emails, etc.

Applied Service & Holistic Design projects

Visa Commercial Hub
2025
Collaboration & Leadership, Design Systems & Ops, Project & Product Management, Research & Analysis, Service & Holistic Design, Visa
Mobile MyPolicy
2022
CSAA, Interaction & Interface Design, Service & Holistic Design
SMARTtrek
2022
CSAA, Interaction & Interface Design, Service & Holistic Design
Verizon
2018
Interaction & Interface Design, Service & Holistic Design
Agencia Huit
2017
Collaboration & Leadership, Interaction & Interface Design, Project & Product Management, Service & Holistic Design, Technical & Marketing Adjacent

“She is a natural collaborator who brings designers, developers, and stakeholders together, ensuring alignment and momentum even as project requirements evolve. Asvid’s ability to stay agile, offer actionable suggestions, and always prioritize the customer experience made a measurable difference in our project’s success. Her mastery of UX research, service design, and design systems sets her apart. Beyond her technical strengths, Asvid is proactive, detail-oriented, and always elevates the team with her innovative ideas and positive energy.”

Pooja Udani, Visa Inc.

“…Asvid demonstrated a high level of skill in applying UX principles and methodologies to deliver tailored, effective solutions. Her work reflects a clear understanding of each client’s needs, combined with an ability to integrate the latest innovations to expand customer and user engagement… Since that engagement, I have continued to rely on Asvid as a trusted advisor for design and UX strategy. Her people-focused approach is an important element for success in our rapidly evolving business landscape.”

Richard Rizo, Cognizant

“Asvid brought a sharp, modern approach to mobile design that elevated the entire experience, she has a deep understanding of mobile-first principles and was instrumental in aligning our app with best-in-class design standards. Thanks to her thoughtful, user-centered work, we saw a 50% increase in AutoPay enrollments over the following year, a change that directly supported customer retention and satisfaction.”

Andrew Evans, CSAA Insurance Group

“Asvid brought fresh, innovative perspectives that effectively doubled our collective experience. She excels in UX & UI, adeptly managing complex projects and excelling in responsive design. Her proficiency with tools like Bootstrap, Figma, and Adobe XD greatly enhanced our project outcomes, improving both user experience and functionality.”

Michael Kelly, CSAA Insurance Group

Asvid is a versatile designer who has a gift for working with development teams. She was part of a scaling design team within Visa and supported many products across a B2B portfolio, quickly getting up to speed and building relationships with product, tech, and research. She is committed to her growth as a designer and a person, and would shine in many different types of UX organizations. I appreciated our time working closely, and her advocacy for end users when she was the only UX voice at the table.

Elena Osborne, Visa Inc.

Asvid Balleza Portfolio

Improving digital experiences through UX strategy, research, and design.

Expertise

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Service & Holistic Design

Service Design / Service Blueprinting

Customer Experience (CX) Mapping

Holistic Systems Thinking

Cross-Channel Experience

Applied Service & Holistic Design projects

Visa Commercial Hub

Mobile MyPolicy

SMARTtrek

Verizon

Agencia Huit

My journey.

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Early Foundations in Monterrey, Mexico (Early 2000s)

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Academic Roots in Digital Graphic Design (2005–2010)

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Startup Innovation at Trade Show Factory (2008–2014)

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Freelance UX & Product Design – Trade Show Consulting (2013–2015)

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Distrito Studio – Founder & Director (2014–2016)

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Behavioral Design & Language Ontology Studies (2015–Present)

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UX Strategy at Agencia Huit (2016–2018)

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Enterprise UX at Verizon (2018–2019)

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Mobile Product Design – CSAA Insurance Group (2020–2022)

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Scaling Impact & Intelligence at Visa Inc. (2019–2025)

Insights Hub

Let’s built together

Tell us about your project

My Journey.

Work.

LATEST PROJECTS.

Work Skills.

GREAT DESIGN MATTERS.

Skills.

RESULTS DRIVEN DESIGN.

Find me on Linkedin

Bespoke solutions

About me.

I’m Asvid Balleza, a UX Strategist, Product Designer, and Consultant with over 16 years of experience leading high-impact digital initiatives for enterprise platforms and fast-growing startups.

My approach.

Key highlights.

Design philosophy.

Let’s collaborate.