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I bring deep expertise in leading cross-functional teams, managing complex content-rich projects, service design, UX research, responsive design, and systems architecture, combined with hands-on proficiency in Figma, Adobe XD, Sketch, and industry-standard UI frameworks. Skilled in SDLC, Lean Design, Agile and Design Thinking methodologies to align experience design strategies, inclusive product experiences and insight-driven solutions with business goals and user needs.
My career has spanned roles at global organizations like Visa and Verizon, where I’ve led cross-functional teams, shaped product strategies, and helped establish UX governance, design systems, and internal processes.
As the sole Product Designer for Visa Commercial Solutions from 2019 to 2022, I spearheaded a complete revamp of the look and feel, meticulously integrating the new company-wide design system. This wasn’t just about applying a new coat of paint; it was a comprehensive effort to elevate the user experience. I focused on enhancing usability, accessibility and visual consistency across all products and touchpoints.
My contributions extended directly to the Product Design System team, where I proposed and helped implement new UI artifacts specifically tailored to the complex needs of commercial users. I guided our production-development teams on better implementations based on atomic design principles, ensuring every component was not only visually appealing but also highly functional, accessible and scalable. This dedication to a cohesive and intuitive visual experience played a significant role in the 300% growth the VCS team achieved in 2022 after being a high-impact collaborator to deploy into procution being a critical part of the holistic user acceptance testing.
Furthermore, my work with the Data Visualization Experience team significantly enhanced the visualization, utilization, and fidelity of our user data. By making complex data more accessible and understandable, we empowered users to gain deeper insights and make more informed decisions.
My passion for digital design began in middle school in Monterrey, Mexico, when I discovered HTML using Microsoft FrontPage. What started as a curiosity quickly became a creative outlet and eventually, a calling. I pursued this interest academically at Universidad Regiomontana, where I formally studied digital design and software administration that laid the foundation for a career dedicated to building better experiences.
In 2008, I took my first professional step as the very first team member at Trade Show Factory, a role that gave me a front-row seat to startup life. I took charge of comprehensive web projects, introducing Content Management Systems to address previous development hurdles. As the team expanded, I evolved alongside it adopting responsive design, working with Bootstrap and Semantic UI design system, and collaborating closely with developers to launch mobile applications for Industrial Trade Shows including sectors such as telecommunications, plastics, recycling, packaging, safety and security, metalforming, among others. Over time, my focus deepened from building interfaces to shaping user and customer experiences independently at Trade Show Consulting, I combined insights from the trade show industry with UX best practices, refining my ability to design with empathy and business impact in mind.
With seven years of experience under my belt, I launched my own agency Distrito Studio. As founder and director, I led cross-functional teams, oversaw operations, and nurtured client relationships. This chapter not only sharpened my leadership skills but also deepened my technical versatility. My commitment to growth led me to earn a cybersecurity certification issued by ISACA, enhancing the security-conscious lens I bring to design.
In 2015, I took a detour that profoundly influenced my UX practice: a journey into language ontology and human behavior. Studying how people think, communicate, and make decisions gave me a richer understanding of human-centered design. This work has improved my skills from UX strategy to coaching, and it’s one reason I now dedicate time to mentoring aspiring designers, helping them shape their careers with confidence and intention.
After Distrito Studio concluded its operations, I joined Agencia Huit, where I helped steer the agency’s transformation into an inbound marketing service provider. There, I led generating digital strategies, UX architectures, web designs, and even corporate events planning, coordination and excecution, underscoring the breadth of my creative and operational skillset.
In search of new challenges and broader impact, I relocated to the U.S. to join Verizon by supporting reimagine their product ecosystem enhancing not only visual design but also business performance, processes and usability.
Later, I joined Visa, Inc., where I served as VBS Platform Manager and Senior Designer, driving user experience innovation across a suite of commercial products. It’s a role that blends everything I love: design, strategy, technology, and people.
My journey has spanned countries, industries, and disciplines, but one theme remains constant: a deep commitment to crafting engaging, usable and friendly experiences that are intuitive, impactful, and human. As I continue to grow in this field, I remain passionate about learning, leading, and helping others thrive in the dynamic world of design and technology.
“She is a natural collaborator who brings designers, developers, and stakeholders together, ensuring alignment and momentum even as project requirements evolve. Asvid’s ability to stay agile, offer actionable suggestions, and always prioritize the customer experience made a measurable difference in our project’s success. Her mastery of UX research, service design, and design systems sets her apart. Beyond her technical strengths, Asvid is proactive, detail-oriented, and always elevates the team with her innovative ideas and positive energy.”
“…Asvid demonstrated a high level of skill in applying UX principles and methodologies to deliver tailored, effective solutions. Her work reflects a clear understanding of each client’s needs, combined with an ability to integrate the latest innovations to expand customer and user engagement… Since that engagement, I have continued to rely on Asvid as a trusted advisor for design and UX strategy. Her people-focused approach is an important element for success in our rapidly evolving business landscape.”
“Asvid brought fresh, innovative perspectives that effectively doubled our collective experience. She excels in UX & UI, adeptly managing complex projects and excelling in responsive design. Her proficiency with tools like Bootstrap, Figma, and Adobe XD greatly enhanced our project outcomes, improving both user experience and functionality.”
“Asvid brought a sharp, modern approach to mobile design that elevated the entire experience, she has a deep understanding of mobile-first principles and was instrumental in aligning our app with best-in-class design standards. Thanks to her thoughtful, user-centered work, we saw a 50% increase in AutoPay enrollments over the following year, a change that directly supported customer retention and satisfaction.”
