Active & Completed Quests ⋆ Asvid Balleza Portfolio

📜 Quest Log

Active & Completed Quests

Each engagement was a mission — with clear objectives, strategic tools, and outcomes that shaped the journey.

Quest #001

Completed

V

Visa Commercial Hub
Sep 2022 – May 2025 · Austin, TX

Senior UX Designer

Rethought Visa's commercial platform from the ground up — scalable vertical navigation, forms governance, white-label feature, and payment controls simplification, all aligned to Visa's Nova design system.

AI/ML UX,B2B Fintech,Navigation Systems,Design Systems,DesignOps,White-labeling,Forms Governance

🏆 50% faster design-to-eng delivery · 40% onboarding time reduction · 25% design system adoption increase.

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Quest #002

Completed

V

Visa Spend Clarity for Business
Feb 2019 – Sep 2022 · Austin, TX

Platform Manager / Product & UX Designer

Audited charts for WCAG compliance, architected an end-to-end Virtual Cards feature, consolidated hundreds of payment controls into 4 customizable sets, and designed an integrated help documentation experience adopted across the full VBSE ecosystem.

Data Visualization,Accessibility,WCAG,Virtual Cards,Payment Controls,Small Business,Mobile UX

🏆 WCAG-compliant redesign · Pre-sale demo prototypes boosted client buy-in · 4 control sets replaced hundreds

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Quest #003

Completed

C

Mobile MyPolicy
Oct 2020 – Nov 2022 · Austin, TX (Remote)

Senior UX Designer — UX Lead

Full redesign of CSAA's Mobile MyPolicy payment and AutoPay flows for iOS and Android. Simultaneously owned the company-wide UX Governance initiative — guidelines, component frameworks, Confluence docs, and team education workshops.

Mobile UX,iOS,Android,Mobile-First,Design Systems,UX Governance,Insurance,Behavioral Design,Agile

🏆 +50% AutoPay enrollment · Full design system rollout · Org-wide UX governance established

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Quest #004

Completed

S

SMARTtrek
Oct 2020 – Nov 2022 · Austin, TX (Remote)

Senior UX Designer

Gamifying Driving Behavior: Translated raw telematics sensor data into clear, motivational driving feedback. Designed behavior-change loops, privacy-first data transparency, and a fully responsive marketing landing page for the UBI insurance app.

Mobile UX,Telematics,UBI,Behavioral Design,Gamification,Privacy-First.iOS,Android

🏆 Up to 20% insurance discounts unlocked for users · 4-star rated app

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Quest #005

Completed

V

Visa Business Solutions Experience
Feb 2019 – Sep 2022 · Austin, TX

Platform Manager / Product & UX Designer

Unified Visa's commercial services — Intellilink, Spend Clarity, and VBSE — into a single user-centric ecosystem. Designed AI-powered recommendation engines and scalable governance models.

UX Strategy,Service Design,Product Design,AI Recommendations,Agile,Workshops,B2B

🏆 29% commercial volume growth in 2022 — one of Visa's strongest revenue years on record.

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Quest #006

Completed

Vz

Verizon
Jun 2018 – Feb 2019 · Colorado Springs, CO

UX Lead

Change Management: Unified Verizon's wireless and landline field service workflows into one Change Management product. Led on-site user research with field technicians, architected the UX, and built a reusable UI component library on Bootstrap/React.js.

Enterprise UX,Telecom,Internal Tools,Information Architecture,User Research,React.js,Bootstrap,Agile

🏆 Service requests: 15–60 min → 7–12 min · Fulfillment: 60–180 min → 15–30 min (83% reduction)

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Quest #007

Completed

K

Keytia
Oct 2016 – Jun 2018 · Monterrey, MX

Senior UX Designer

Enterprise .NET Application Redesign: Redesigned Keytia's legacy .NET enterprise applications to be responsive and accessible. Led cross-functional Agile/Scrum team through full design lifecycle — research, wireframes, user flows, and prototypes.

Enterprise UX,.NET,Responsive Design,Wireframing,Prototyping,Agile/Scrum,Adobe XD,Bootstrap

🏆 Fully responsive across all devices · Streamlined user flows · Stronger design-dev alignment

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Quest #008

Completed

N

Novalan
Oct 2016 – Jun 2018 · Monterrey, MX

UX & UI Designer / Content Strategist

Persona-Driven Campaign & Digital Presence: Built Novalan's entire digital presence from zero. Developed buyer personas driving a full marketing campaign, designed conversion-optimized landing pages, and managed SEO, social media, and server administration.

UX/UI Design,Buyer Personas,Landing Pages,Content Strategy,SEO,Social Media,Joomla,WordPress

🏆 Full digital presence built from scratch · Persona-aligned content strategy · Boosted engagement & conversions

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“She is a natural collaborator who brings designers, developers, and stakeholders together, ensuring alignment and momentum even as project requirements evolve. Asvid’s ability to stay agile, offer actionable suggestions, and always prioritize the customer experience made a measurable difference in our project’s success. Her mastery of UX research, service design, and design systems sets her apart. Beyond her technical strengths, Asvid is proactive, detail-oriented, and always elevates the team with her innovative ideas and positive energy.”

Pooja Udani, Visa Inc.

“…Asvid demonstrated a high level of skill in applying UX principles and methodologies to deliver tailored, effective solutions. Her work reflects a clear understanding of each client’s needs, combined with an ability to integrate the latest innovations to expand customer and user engagement… Since that engagement, I have continued to rely on Asvid as a trusted advisor for design and UX strategy. Her people-focused approach is an important element for success in our rapidly evolving business landscape.”

Richard Rizo, Cognizant

Asvid is a versatile designer who has a gift for working with development teams. She was part of a scaling design team within Visa and supported many products across a B2B portfolio, quickly getting up to speed and building relationships with product, tech, and research. She is committed to her growth as a designer and a person, and would shine in many different types of UX organizations. I appreciated our time working closely, and her advocacy for end users when she was the only UX voice at the table.

Elena Osborne, Visa Inc.

“Asvid brought fresh, innovative perspectives that effectively doubled our collective experience. She excels in UX & UI, adeptly managing complex projects and excelling in responsive design. Her proficiency with tools like Bootstrap, Figma, and Adobe XD greatly enhanced our project outcomes, improving both user experience and functionality.”

Michael Kelly, CSAA Insurance Group

“Asvid brought a sharp, modern approach to mobile design that elevated the entire experience, she has a deep understanding of mobile-first principles and was instrumental in aligning our app with best-in-class design standards. Thanks to her thoughtful, user-centered work, we saw a 50% increase in AutoPay enrollments over the following year, a change that directly supported customer retention and satisfaction.”

Andrew Evans, CSAA Insurance Group

Asvid Balleza

Asvid Balleza

Active & Completed Quests

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My journey.

1

Early Foundations in Monterrey, Mexico (Early 2000s)

2

Academic Roots in Digital Graphic Design (2005–2010)

3

Startup Innovation at Trade Show Factory (2008–2014)

4

Freelance UX & Product Design – Trade Show Consulting (2013–2015)

5

Distrito Studio – Founder & Director (2014–2016)

6

Behavioral Design & Language Ontology Studies (2015–Present)

7

UX Strategy at Agencia Huit (2016–2018)

8

Enterprise UX at Verizon (2018–2019)

9

Mobile Product Design – CSAA Insurance Group (2020–2022)

10

Scaling Impact & Intelligence at Visa Inc. (2019–2025)

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My Journey.

Work.

LATEST PROJECTS.

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About me.

I’m Asvid Balleza, a UX Strategist, Product Designer, and Consultant with over 16 years of experience leading high-impact digital initiatives for enterprise platforms and fast-growing startups.

My approach.

Key highlights.

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