Asvid Balleza Portfolio

Last updated on
September, 2025
@ Kyle, TX

Improving digital experiences through UX strategy, research, and design.

Latest post

Asvid Balleza

2025

Expertise

Research & Evaluations

User Research

Interviews, surveys, contextual inquiry, ethnography

Usability Testing

Lab, remote, moderated, unmoderated

Heuristic Evaluation

From issues to insights — heuristic evaluations that drive design improvements

Analytics & Metrics

Behavioral data, heatmaps, funnel analysis

Persona & Journey Mapping

Personas and journeys that connect research insights with product strategy

Applied Research & Evaluations projects

Work in progress

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