My passion for digital design began in middle school in Monterrey, Mexico, when I discovered HTML using Microsoft FrontPage. What started as a curiosity quickly became a creative outlet and eventually, a calling. I pursued this interest academically at Universidad Regiomontana, where I formally studied digital design and software administration that laid the foundation for a career dedicated to building better experiences.
In 2008, I took my first professional step as the very first team member at Trade Show Factory, a role that gave me a front-row seat to startup life. I took charge of comprehensive web projects, introducing Content Management Systems to address previous development hurdles. As the team expanded, I evolved alongside it adopting responsive design, working with Bootstrap and Semantic UI design system, and collaborating closely with developers to launch mobile applications for Industrial Trade Shows including sectors such as telecommunications, plastics, recycling, packaging, safety and security, metalforming, among others. Over time, my focus deepened from building interfaces to shaping user and customer experiences independently at Trade Show Consulting, I combined insights from the trade show industry with UX best practices, refining my ability to design with empathy and business impact in mind.
With seven years of experience under my belt, I launched my own agency Distrito Studio. As founder and director, I led cross-functional teams, oversaw operations, and nurtured client relationships. This chapter not only sharpened my leadership skills but also deepened my technical versatility. My commitment to growth led me to earn a cybersecurity certification issued by ISACA, enhancing the security-conscious lens I bring to design.
In 2015, I took a detour that profoundly influenced my UX practice: a journey into language ontology and human behavior. Studying how people think, communicate, and make decisions gave me a richer understanding of human-centered design. This work has improved my skills from UX strategy to coaching, and it’s one reason I now dedicate time to mentoring aspiring designers, helping them shape their careers with confidence and intention.
After Distrito Studio concluded its operations, I joined Agencia Huit, where I helped steer the agency’s transformation into an inbound marketing service provider. There, I led generating digital strategies, UX architectures, web designs, and even corporate events planning, coordination and excecution, underscoring the breadth of my creative and operational skillset.
In search of new challenges and broader impact, I relocated to the U.S. to join Verizon by supporting reimagine their product ecosystem enhancing not only visual design but also business performance, processes and usability.
Later, I joined Visa, Inc., where I served as VBS Platform Manager and Senior Designer, driving user experience innovation across a suite of commercial products. It’s a role that blends everything I love: design, strategy, technology, and people.
My journey has spanned countries, industries, and disciplines, but one theme remains constant: a deep commitment to crafting engaging, usable and friendly experiences that are intuitive, impactful, and human. As I continue to grow in this field, I remain passionate about learning, leading, and helping others thrive in the dynamic world of design and technology.
