Asvid Balleza Portfolio

Last updated on
September, 2025
@ Kyle, TX

Improving digital experiences through UX strategy, research, and design.

About meAbout me

Expertise

01 Interaction & Interface Design

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Asvid Balleza

2025

Expertise

Research & Evaluations

User Research

Interviews, surveys, contextual inquiry, ethnography

Usability Testing

Lab, remote, moderated, unmoderated

Heuristic Evaluation

From issues to insights — heuristic evaluations that drive design improvements

Analytics & Metrics

Behavioral data, heatmaps, funnel analysis

Persona & Journey Mapping

Personas and journeys that connect research insights with product strategy

Applied Research & Evaluations projects

Visa Commercial Hub
2025
Collaboration & Leadership, Design Systems & Ops, Project & Product Management, Research & Analysis, Service & Holistic Design, Visa
Visa Inc.
2025
Design Systems & Ops, Interaction & Interface Design, Research & Analysis
Visa Spend Clarity for Business
2022
AI & Data-Driven UX, Collaboration & Leadership, Interaction & Interface Design, Project & Product Management, Research & Analysis, Visa

Back to homeBack to home

Insights Hub

Visual vs. Accessible Help Documentation: Why Not Both?
September 8, 2025
AI & Data-Driven UX | Blog | Collaboration & Leadership | Interaction & Interface Design | Project & Product Management | Service & Holistic Design
Service & Holistic Design
September 6, 2025
Expertise
Data & AI-Enhanced UX
September 6, 2025
Expertise
Design Systems & Ops
September 6, 2025
Expertise
Interaction & Interface Design
September 6, 2025
Expertise
Research & Evaluations
September 5, 2025
Expertise
Collaboration & Leadership
September 5, 2025
Expertise
Content Re-labeling & Taxonomy: Why Consistency is More Than Labels
August 19, 2025
AI & Data-Driven UX | Blog
Why the Product–Business–Tech Alignment is the Hidden Multiplier of ROI
August 8, 2025
Blog | Research & Analysis
Why Improving the Interaction of a Single Component Matters
August 5, 2025
Blog | Design Systems & Ops | Interaction & Interface Design | Research & Analysis

Back to homeBack to home

Let’s built together

Tell us about your project

My Journey.

My passion for digital design began in middle school in Monterrey, Mexico, when I discovered HTML using Microsoft FrontPage. What started as a curiosity quickly became a creative outlet and eventually, a calling. I pursued this interest academically at Universidad Regiomontana, where I formally studied digital design and software administration that laid the foundation for a career dedicated to building better experiences.

Full story

My passion for digital design began in middle school in Monterrey, Mexico, when I discovered HTML using Microsoft FrontPage. What started as a curiosity quickly became a creative outlet and eventually, a calling. I pursued this interest academically at Universidad Regiomontana, where I formally studied digital design and software administration that laid the foundation for a career dedicated to building better experiences.

In 2008, I took my first professional step as the very first team member at Trade Show Factory, a role that gave me a front-row seat to startup life. I took charge of comprehensive web projects, introducing Content Management Systems to address previous development hurdles. As the team expanded, I evolved alongside it adopting responsive design, working with Bootstrap and Semantic UI design system, and collaborating closely with developers to launch mobile applications for Industrial Trade Shows including sectors such as telecommunications, plastics, recycling, packaging, safety and security, metalforming, among others. Over time, my focus deepened from building interfaces to shaping user and customer experiences independently at Trade Show Consulting, I combined insights from the trade show industry with UX best practices, refining my ability to design with empathy and business impact in mind.

With seven years of experience under my belt, I launched my own agency Distrito Studio. As founder and director, I led cross-functional teams, oversaw operations, and nurtured client relationships. This chapter not only sharpened my leadership skills but also deepened my technical versatility. My commitment to growth led me to earn a cybersecurity certification issued by ISACA, enhancing the security-conscious lens I bring to design.

In 2015, I took a detour that profoundly influenced my UX practice: a journey into language ontology and human behavior. Studying how people think, communicate, and make decisions gave me a richer understanding of human-centered design. This work has improved my skills from UX strategy to coaching, and it’s one reason I now dedicate time to mentoring aspiring designers, helping them shape their careers with confidence and intention.

After Distrito Studio concluded its operations, I joined Agencia Huit, where I helped steer the agency’s transformation into an inbound marketing service provider. There, I led generating digital strategies, UX architectures, web designs, and even corporate events planning, coordination and excecution, underscoring the breadth of my creative and operational skillset.

In search of new challenges and broader impact, I relocated to the U.S. to join Verizon by supporting reimagine their product ecosystem enhancing not only visual design but also business performance, processes and usability.

Later, I joined Visa, Inc., where I served as VBS Platform Manager and Senior Designer, driving user experience innovation across a suite of commercial products. It's a role that blends everything I love: design, strategy, technology, and people.

My journey has spanned countries, industries, and disciplines, but one theme remains constant: a deep commitment to crafting engaging, usable and friendly experiences that are intuitive, impactful, and human. As I continue to grow in this field, I remain passionate about learning, leading, and helping others thrive in the dynamic world of design and technology.

Work

Work.

LATEST PROJECTS.

Visa Inc.asvid2025-09-11T12:17:58-05:00

CSAAasvid2025-09-11T14:46:21-05:00

Verizonasvid2025-09-08T13:07:56-05:00

Keytiaasvid2025-09-08T13:08:53-05:00

DTIasvid2025-09-08T13:09:40-05:00

Novalanasvid2025-09-08T13:10:38-05:00

Agencia Huitasvid2025-09-12T08:45:03-05:00

Experience

Work Skills.

GREAT DESIGN MATTERS.

As an Experience Designer with 16+ years of experience, I specialize in crafting user-centered, scalable design solutions for complex, content-rich digital products. My career has spanned roles at global organizations like Visa and Verizon, where I’ve led cross-functional teams, shaped product strategies, and helped establish UX governance, design systems, and internal processes.

I bring deep expertise in service design, UX research, responsive design, and system architecture, combined with hands-on proficiency in Figma, Adobe XD, Sketch, and frameworks like Bootstrap. I apply Lean, Agile and Design Thinking methodologies to align product experiences with business goals and user needs.

I thrive on collaboration with designers, researchers, developers, stakeholders, and executives and I’m passionate about solving real-world problems through design that is inclusive, secure, and insight-driven.

🎓 Bachelor's in Digital & Graphic Design
🎖 Certified by Nielsen Norman Group (UX Management Specialty, Service Blueprinting, and more)

Skills

Skills.

RESULTS DRIVEN DESIGN.

[fusion_progress height="10px" text_position="above_bar" show_percentage="no" unit="%" percentage="100" filledcolor="#ff006a" filledbordersize="" filledbordercolor="" unfilledcolor="#e5e5e5" striped="no" animated_stripes="no" textcolor="#333333" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""]UX Design[/fusion_progress][fusion_progress percentage="100" show_percentage="no" unit="%" margin_top="" margin_right="" margin_bottom="" margin_left="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" text_position="above_bar" text_align="" fusion_font_family_text_font="" fusion_font_variant_text_font="" text_font_size="" text_line_height="" text_letter_spacing="" text_text_transform="" textcolor="#333333" hue="" saturation="" lightness="" alpha="" striped="no" animated_stripes="no" height="10px" filledcolor="#ff006a" unfilledcolor="#e5e5e5" border_radius_top_left="" border_radius_top_right="" border_radius_bottom_right="" border_radius_bottom_left="" filledbordersize="" filledbordercolor=""]Product Design[/fusion_progress][fusion_progress percentage="100" show_percentage="no" unit="%" margin_top="" margin_right="" margin_bottom="" margin_left="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" text_position="above_bar" text_align="" fusion_font_family_text_font="" fusion_font_variant_text_font="" text_font_size="" text_line_height="" text_letter_spacing="" text_text_transform="" textcolor="#333333" hue="" saturation="" lightness="" alpha="" striped="no" animated_stripes="no" height="10px" filledcolor="#ff006a" unfilledcolor="#e5e5e5" border_radius_top_left="" border_radius_top_right="" border_radius_bottom_right="" border_radius_bottom_left="" filledbordersize="" filledbordercolor=""]Methodologies & Processes (Agile, Design Thinking, SDLC)[/fusion_progress][fusion_progress height="10px" text_position="above_bar" show_percentage="no" unit="%" percentage="100" filledcolor="#ff006a" filledbordersize="" filledbordercolor="" unfilledcolor="#e5e5e5" striped="no" animated_stripes="no" textcolor="#333333" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""]UX Tools (Sketch, InVision, Adobe XD, Figma, etc)[/fusion_progress][fusion_progress percentage="100" show_percentage="no" unit="%" margin_top="" margin_right="" margin_bottom="" margin_left="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" text_position="above_bar" text_align="" fusion_font_family_text_font="" fusion_font_variant_text_font="" text_font_size="" text_line_height="" text_letter_spacing="" text_text_transform="" textcolor="#333333" hue="" saturation="" lightness="" alpha="" striped="no" animated_stripes="no" height="10px" filledcolor="#ff006a" unfilledcolor="#e5e5e5" border_radius_top_left="" border_radius_top_right="" border_radius_bottom_right="" border_radius_bottom_left="" filledbordersize="" filledbordercolor=""]Design Tools (Adobe Creative Suite)[/fusion_progress][fusion_progress height="10px" text_position="above_bar" show_percentage="no" unit="%" percentage="85" filledcolor="#ff006a" filledbordersize="" filledbordercolor="" unfilledcolor="#e5e5e5" striped="no" animated_stripes="no" textcolor="#333333" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""]Digital Marketing[/fusion_progress]

Contact

Find me on Linkedin

Bespoke solutions

“She is a natural collaborator who brings designers, developers, and stakeholders together, ensuring alignment and momentum even as project requirements evolve. Asvid’s ability to stay agile, offer actionable suggestions, and always prioritize the customer experience made a measurable difference in our project’s success. Her mastery of UX research, service design, and design systems sets her apart. Beyond her technical strengths, Asvid is proactive, detail-oriented, and always elevates the team with her innovative ideas and positive energy.”

Pooja Udani, Visa Inc.

“Asvid brought fresh, innovative perspectives that effectively doubled our collective experience. She excels in UX & UI, adeptly managing complex projects and excelling in responsive design. Her proficiency with tools like Bootstrap, Figma, and Adobe XD greatly enhanced our project outcomes, improving both user experience and functionality.”

Michael Kelly, CSAA Insurance Group

“…Asvid demonstrated a high level of skill in applying UX principles and methodologies to deliver tailored, effective solutions. Her work reflects a clear understanding of each client’s needs, combined with an ability to integrate the latest innovations to expand customer and user engagement… Since that engagement, I have continued to rely on Asvid as a trusted advisor for design and UX strategy. Her people-focused approach is an important element for success in our rapidly evolving business landscape.”

Richard Rizo, Cognizant

Asvid is a versatile designer who has a gift for working with development teams. She was part of a scaling design team within Visa and supported many products across a B2B portfolio, quickly getting up to speed and building relationships with product, tech, and research. She is committed to her growth as a designer and a person, and would shine in many different types of UX organizations. I appreciated our time working closely, and her advocacy for end users when she was the only UX voice at the table.

Elena Osborne, Visa Inc.

“Asvid brought a sharp, modern approach to mobile design that elevated the entire experience, she has a deep understanding of mobile-first principles and was instrumental in aligning our app with best-in-class design standards. Thanks to her thoughtful, user-centered work, we saw a 50% increase in AutoPay enrollments over the following year, a change that directly supported customer retention and satisfaction.”

Andrew Evans, CSAA Insurance Group

Find full testimonies at LinkedIn

Product Design

User Experience (UX) Design
Service design
User Research
Heuristic Evaluations
Design systems
Prototyping
User acceptance testing
Optimization
Design thinking

Content Strategy

Content Management
AI Agents Management
Information Architecture
Content Taxonomy
Researching
Copywriting
Infographics

Service Design

Service Blueprinting
Employee Experience
Data Visualization
Customer Journey Mapping
Data Insights & Analytics
ROI Projection
Roadmaps

Digital Marketing

e-Commerce
Payment Gateway
SEO & Content Marketing
Information Architecture Diagrams
Mobile-Optimized
WordPress, Joomla, WooCommerce, Shopify among other CMS Management
Email Marketing Design
Iconography

Asvid Balleza Portfolio

Improving digital experiences through UX strategy, research, and design.

Expertise

01

02

03

04

05

06

Research & Evaluations

User Research

Usability Testing

Heuristic Evaluation

Analytics & Metrics

Persona & Journey Mapping

Applied Research & Evaluations projects

Visa Commercial Hub

Visa Inc.

Visa Spend Clarity for Business

My journey.

1

Early Foundations in Monterrey, Mexico (Early 2000s)

2

Academic Roots in Digital Graphic Design (2005–2010)

3

Startup Innovation at Trade Show Factory (2008–2014)

4

Freelance UX & Product Design – Trade Show Consulting (2013–2015)

5

Distrito Studio – Founder & Director (2014–2016)

6

Behavioral Design & Language Ontology Studies (2015–Present)

7

UX Strategy at Agencia Huit (2016–2018)

8

Enterprise UX at Verizon (2018–2019)

9

Mobile Product Design – CSAA Insurance Group (2020–2022)

10

Scaling Impact & Intelligence at Visa Inc. (2019–2025)

Insights Hub

Let’s built together

Tell us about your project

My Journey.

Work.

LATEST PROJECTS.

Work Skills.

GREAT DESIGN MATTERS.

Skills.

RESULTS DRIVEN DESIGN.

Find me on Linkedin

Bespoke solutions

About me.

I’m Asvid Balleza, a UX Strategist, Product Designer, and Consultant with over 16 years of experience leading high-impact digital initiatives for enterprise platforms and fast-growing startups.

My approach.

Key highlights.

Design philosophy.

Let’s collaborate.