Expertise

Research & Evaluations

User Research

Interviews, surveys, contextual inquiry, ethnography

Usability Testing

Lab, remote, moderated, unmoderated

Heuristic Evaluation

From issues to insights — heuristic evaluations that drive design improvements

Analytics & Metrics

Behavioral data, heatmaps, funnel analysis

Persona & Journey Mapping

Personas and journeys that connect research insights with product strategy