About me.

I’m Asvid Balleza, a UX Strategist, Product Designer, and Consultant with over 16 years of experience leading high-impact digital initiatives for enterprise platforms and fast-growing startups.

I design with a purpose: to turn complex systems into intuitive, scalable experiences that build user trust and drive measurable business outcomes. I’ve led efforts at Visa, Verizon, and numerous SMEs across Latin America, focusing on UX strategy, design systems, and emerging technologies like AI and machine learning.

My approach.

  • Human-centered, tech-enabled: I integrate UX research with AI/ML capabilities to uncover insights, personalize experiences, and streamline interactions at scale.

  • Enterprise discipline meets startup agility: I navigate complexity, whether harmonizing legacy systems or accelerating growth through lean, user-driven design.

  • Outcome-oriented: From increasing operational efficiency to improving NPS, my work is anchored in performance and user value.

Key highlights.

  • AI & ML in UX: Led initiatives leveraging AI for predictive user flows, behavioral clustering, and content personalization, enhancing both usability and engagement.

  • Built and scaled enterprise-grade design systems, aligning product teams and engineering to accelerate development without sacrificing quality.
  • Improved usability and operational workflows across B2B platforms, cutting task time by over 80% through UX redesign and automation integration.

  • Advised small businesses through Distrito Studio, applying market research and usability insights to digitalize operations and improve competitiveness.

Design philosophy.

  • Clarity through systems thinking: I create structured solutions that adapt and scale with evolving needs.
  • Amplifying intelligence with empathy: I see AI not as a replacement, but as a partner in deepening user understanding and improving outcomes.
  • Continuous iteration: I’m always learning, exploring new tools, trends, and technologies to push the boundaries of what design can do.

Let’s collaborate.

I’m passionate about transforming digital ecosystems, whether through AI-powered insights, service design, or building future-ready platforms.
If you’re looking to:

  • Design ethically responsible AI-driven experiences
  • Evolve your platform’s UX strategy
  • Build scalable systems grounded in real-world user behavior
NN/g Badge - UX Management Certified

Let’s connect and create
something meaningful.