Digital Marketing & e-Commerce

Driving Engagement and Conversion Through Strategic Design

In the dynamic world of digital marketing and e-commerce, effective design is paramount to capturing attention, fostering engagement, and driving conversions.

My Expertise in Action:

My expertise lies in crafting compelling online experiences that are strategically optimized for discoverability and sales. I specialize in integrating robust design principles with proven digital marketing tactics, from search engine optimization to seamless e-commerce platforms, ensuring every touchpoint effectively guides users towards desired outcomes and maximizes business growth.

Strategic SEO & Content Marketing

My foundational experience at Agencia Huit and Distrito Studio, both digital marketing agencies, involved directly planning and executing SEO best practices to optimize client sites. This work, which significantly improved their online visibility, encompassed strategic content creation and keyword integration, directly aligning with comprehensive SEO, SEM & Content Marketing strategies designed for impact.

Designing Mobile-Optimized E-commerce Experiences

With a strong emphasis on user-centered design, I consistently adopt a mobile-first approach in my projects to facilitate mobile accessibility and speed up purchasing processes, focusing on enhancing usability for mobile users and creating intuitive, mobile-optimized interfaces critical for successful e-commerce and digital engagement.

Architecting Information Clarity for Digital Platforms

My proficiency in Information Architecture & Design is crucial for structuring digital marketing and e-commerce sites effectively. I create clear Information Architecture Diagrams that map out user flows and content organization, ensuring intuitive navigation and optimal user experience. This expertise supports both customer comprehension and search engine crawlability, vital for digital marketing success.

Integrating Seamless Payment Gateway Experiences

While not explicitly a developer, my work on crucial transactional platforms and managing commercial products has provided me with a deep understanding of the user experience surrounding payment gateway integration. I focus on designing secure, efficient, and user-friendly payment flows that minimize friction and enhance conversion rates.

Leveraging CMS for Efficient Content Delivery

My experience in managing various digital experiences, including small and medium client sites and commercial platforms for global organizations, implies practical familiarity with content management systems (CMS) management principles. My background in content management and digital execution on platforms like WordPress, Joomla, WooCommerce, or Shopify enables me to effectively work with and optimize content.

Crafting Engaging Email Marketing Design

As a skilled Content Designer with expertise in Rapid Visualization, I am adept at creating visually compelling and effective Email Marketing Strategies and Design. I understand how to structure email content for maximum engagement, clear calls to action, and optimal readability across various devices, contributing to comprehensive digital marketing campaigns.

“She is a natural collaborator who brings designers, developers, and stakeholders together, ensuring alignment and momentum even as project requirements evolve. Asvid’s ability to stay agile, offer actionable suggestions, and always prioritize the customer experience made a measurable difference in our project’s success. Her mastery of UX research, service design, and design systems sets her apart. Beyond her technical strengths, Asvid is proactive, detail-oriented, and always elevates the team with her innovative ideas and positive energy.”

Pooja Udani, Visa Inc.

“Asvid brought fresh, innovative perspectives that effectively doubled our collective experience. She excels in UX & UI, adeptly managing complex projects and excelling in responsive design. Her proficiency with tools like Bootstrap, Figma, and Adobe XD greatly enhanced our project outcomes, improving both user experience and functionality.”

Michael Kelly, CSAA Insurance Group

“…Asvid demonstrated a high level of skill in applying UX principles and methodologies to deliver tailored, effective solutions. Her work reflects a clear understanding of each client’s needs, combined with an ability to integrate the latest innovations to expand customer and user engagement… Since that engagement, I have continued to rely on Asvid as a trusted advisor for design and UX strategy. Her people-focused approach is an important element for success in our rapidly evolving business landscape.”

Richard Rizo, Cognizant

“Asvid brought a sharp, modern approach to mobile design that elevated the entire experience, she has a deep understanding of mobile-first principles and was instrumental in aligning our app with best-in-class design standards. Thanks to her thoughtful, user-centered work, we saw a 50% increase in AutoPay enrollments over the following year, a change that directly supported customer retention and satisfaction.”

Andrew Evans, CSAA Insurance Group

Asvid is a versatile designer who has a gift for working with development teams. She was part of a scaling design team within Visa and supported many products across a B2B portfolio, quickly getting up to speed and building relationships with product, tech, and research. She is committed to her growth as a designer and a person, and would shine in many different types of UX organizations. I appreciated our time working closely, and her advocacy for end users when she was the only UX voice at the table.

Elena Osborne, Visa Inc.

Asvid Balleza Portfolio

Human-centered design, inspired by behavior and built for results.

Expertise

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Digital Marketing & e-Commerce

Driving Engagement and Conversion Through Strategic Design

My Expertise in Action:

Strategic SEO & Content Marketing

Designing Mobile-Optimized E-commerce Experiences

Architecting Information Clarity for Digital Platforms

Integrating Seamless Payment Gateway Experiences

Leveraging CMS for Efficient Content Delivery

Crafting Engaging Email Marketing Design

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Experience Designer with 16+ years of experience

I specialize in designing and delivering user-centered, content-driven and scalable digital experiences across enterprise, commercial, small business, and consumer platforms.

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Proud of enhancing experiences