My journey.

1 Early Foundations – Monterrey, MX (Early 2000s)

Started building websites with Microsoft FrontPage in middle school — sparking a passion for solving problems through digital design and structure.

2 Academic Roots – Digital Graphic Design (2005–2010)

Graduated from Universidad Regiomontana, building a foundation in communication, interaction, and digital production.

3 Startup Innovation – Trade Show Factory (2010–2014)

First team member; transformed static sites into responsive, CMS-powered products and mobile apps. Designed hybrid mobile apps and platforms for industrial trade shows across Mexico & LATAM every year.

▶ Early AI (Artificial Intelligence) experiments to automate exhibitor catalogs and AR (Augmented Reality) prototypes for hybrid event experiences.

4 Freelance UX & Product Design (2013–2015)

Enhanced B2B platforms in the industrial event field. Introduced CX best practices, improved UX architectures, and designed responsive experiences tailored to highly specialized user needs resulting in customer satisfaction and retention.

5 Distrito Studio – Founder (2014–Present)

Founded a UX and digital research studio for SMBs across Texas, Mexico and LATAM. Directed CX strategies, UX, branding, service design and digital transformation for diverse industries clients. Earned an ISACA Cybersecurity certification, incorporating a security-first lens into my design process.

6 Behavioral Design & Language Ontology (2015–Present)

Began formal studies in language ontology and human behavior to better understand how people think, communicate, and decide. These insights now inform my work in design leadership, stakeholder facilitation, and mentoring.

7 UX Strategy – Agencia Huit (2016–2018)

Guided the agency’s evolution into a full-stack digital consultancy. Led UX architecture, digital transformation, and event strategy—merging creative leadership with operational impact.

8 Enterprise UX – Verizon (2018–2019)

Redesigned field implementation tools for Verizon’s change management. Improved usability, streamlined complex workflows, and collaborated across product and engineering to enhance enterprise operations.

9 Mobile Product Design – CSAA Insurance Group (2020–2022)

Led UX design for mobile experiences including MyPolicy and SmartTrek, driving engagement through personalized onboarding and behavior-based features. Worked cross-functionally in Agile environments to refine and ship user-focused insurance products.

10 Scaling Impact & Intelligence – Visa Inc. (2019–2025)

At Visa, I played a key role in unifying fragmented B2B commercial products into a cohesive, scalable platform. I worked closely with VPs, product leaders, and business stakeholders to align UX strategy with enterprise goals. Advanced design systems (Atomic-design–based patterns. Recognized by the Design System Director), AI-powered workflows, and predictive dashboards — aligning UX strategy with enterprise goals at global scale.

UX Management Certified

“Asvid brought fresh, innovative perspectives that effectively doubled our collective experience. She excels in UX & UI, adeptly managing complex projects and excelling in responsive design. Her proficiency with tools like Bootstrap, Figma, and Adobe XD greatly enhanced our project outcomes, improving both user experience and functionality.”

Michael Kelly, CSAA Insurance Group

“She is a natural collaborator who brings designers, developers, and stakeholders together, ensuring alignment and momentum even as project requirements evolve. Asvid’s ability to stay agile, offer actionable suggestions, and always prioritize the customer experience made a measurable difference in our project’s success. Her mastery of UX research, service design, and design systems sets her apart. Beyond her technical strengths, Asvid is proactive, detail-oriented, and always elevates the team with her innovative ideas and positive energy.”

Pooja Udani, Visa Inc.

“…Asvid demonstrated a high level of skill in applying UX principles and methodologies to deliver tailored, effective solutions. Her work reflects a clear understanding of each client’s needs, combined with an ability to integrate the latest innovations to expand customer and user engagement… Since that engagement, I have continued to rely on Asvid as a trusted advisor for design and UX strategy. Her people-focused approach is an important element for success in our rapidly evolving business landscape.”

Richard Rizo, Cognizant

Asvid is a versatile designer who has a gift for working with development teams. She was part of a scaling design team within Visa and supported many products across a B2B portfolio, quickly getting up to speed and building relationships with product, tech, and research. She is committed to her growth as a designer and a person, and would shine in many different types of UX organizations. I appreciated our time working closely, and her advocacy for end users when she was the only UX voice at the table.

Elena Osborne, Visa Inc.

“Asvid brought a sharp, modern approach to mobile design that elevated the entire experience, she has a deep understanding of mobile-first principles and was instrumental in aligning our app with best-in-class design standards. Thanks to her thoughtful, user-centered work, we saw a 50% increase in AutoPay enrollments over the following year, a change that directly supported customer retention and satisfaction.”

Andrew Evans, CSAA Insurance Group

Asvid Balleza Portfolio

Improving digital experiences through UX strategy, research, and design.

Expertise

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My journey.

1

Early Foundations – Monterrey, MX (Early 2000s)

2

Academic Roots – Digital Graphic Design (2005–2010)

3

Startup Innovation – Trade Show Factory (2010–2014)

4

Freelance UX & Product Design (2013–2015)

5

Distrito Studio – Founder (2014–Present)

6

Behavioral Design & Language Ontology (2015–Present)

7

UX Strategy – Agencia Huit (2016–2018)

8

Enterprise UX – Verizon (2018–2019)

9

Mobile Product Design – CSAA Insurance Group (2020–2022)

10

Scaling Impact & Intelligence – Visa Inc. (2019–2025)

My journey.

1

Early Foundations in Monterrey, Mexico (Early 2000s)

2

Academic Roots in Digital Graphic Design (2005–2010)

3

Startup Innovation at Trade Show Factory (2008–2014)

4

Freelance UX & Product Design – Trade Show Consulting (2013–2015)

5

Distrito Studio – Founder & Director (2014–2016)

6

Behavioral Design & Language Ontology Studies (2015–Present)

7

UX Strategy at Agencia Huit (2016–2018)

8

Enterprise UX at Verizon (2018–2019)

9

Mobile Product Design – CSAA Insurance Group (2020–2022)

10

Scaling Impact & Intelligence at Visa Inc. (2019–2025)

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About me.

I’m Asvid Balleza, a UX Strategist, Product Designer, and Consultant with over 16 years of experience leading high-impact digital initiatives for enterprise platforms and fast-growing startups.

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