About me.

I’m Asvid Balleza, a UX Strategist, Product Designer, and Consultant with over 16 years of experience leading high-impact digital initiatives for enterprise platforms and fast-growing startups.

UX Management Certified

NN/g Badge - UX Management Certified

I design with a purpose: crafting intuitive, scalable experiences from complex systems to strengthen user trust and generate measurable outcomes. I’ve led UX strategy, design systems, and innovation with AI/ML at Visa, Verizon, AAA, and numerous SMBs in Mexico & Latin America.

My background.

  • Customer Experience: Having started my career in the industrial trade-show industry, I built a strong foundation in service-centered and customer-facing experiences for more than 10 years.

  • Development: Started my career as a full-stack designer where I developed and designed responsive websites utilizing CMS for yearly industrial trade-shows.

  • Language Ontology: My interest in how languages are formed inspired me to explore, study, and practice cultural and linguistic ontology.

  • Behavior Transformation: Growth is one of my guiding principles, centered on transforming habits and behaviors. I have provided 1:1 training to help people accelerate their personal and professional development.

  • Passionate Gamer: Whether it’s a tabletop quest or a digital puzzle, I enjoy games that combine strategy, storytelling, and relaxation — a fun balance that inspires my work.

Design philosophy.

My philosophy combines clarity, empathy, and continuous growth to create experiences that matter.

  • Clarity through systems thinking: I design structured solutions that adapt and scale with evolving needs.

  • Amplifying intelligence with empathy: I see AI not as a replacement, but as a partner in deepening user understanding and improving outcomes.

  • Continuous iteration: I embrace learning and experimentation with new tools, trends, and technologies to push the boundaries of design.

  • Ethically responsible AI-driven experiences: I focus on transparency and trust to ensure technology empowers people.

  • Scalable systems grounded in real-world behavior: I evolve experiences to align with business goals and user needs, building frameworks grounded in real-world behavior that deliver measurable impact and long-term sustainability.

What collaborators are saying about me:

Elena Osborne, Visa Inc.

“Asvid brought a sharp, modern approach to mobile design that elevated the entire experience, she has a deep understanding of mobile-first principles and was instrumental in aligning our app with best-in-class design standards. Thanks to her thoughtful, user-centered work, we saw a 50% increase in AutoPay enrollments over the following year, a change that directly supported customer retention and satisfaction.”

Andrew Evans, CSAA Insurance Group

“…Asvid demonstrated a high level of skill in applying UX principles and methodologies to deliver tailored, effective solutions. Her work reflects a clear understanding of each client’s needs, combined with an ability to integrate the latest innovations to expand customer and user engagement… Since that engagement, I have continued to rely on Asvid as a trusted advisor for design and UX strategy. Her people-focused approach is an important element for success in our rapidly evolving business landscape.”

Richard Rizo, Cognizant

“She is a natural collaborator who brings designers, developers, and stakeholders together, ensuring alignment and momentum even as project requirements evolve. Asvid’s ability to stay agile, offer actionable suggestions, and always prioritize the customer experience made a measurable difference in our project’s success.  Her mastery of UX research, service design, and design systems sets her apart. Beyond her technical strengths, Asvid is proactive, detail-oriented, and always elevates the team with her innovative ideas and positive energy.”

Pooja Udani, Visa Inc.

“Asvid brought fresh, innovative perspectives that effectively doubled our collective experience. She excels in UX & UI, adeptly managing complex projects and excelling in responsive design. Her proficiency with tools like Bootstrap, Figma, and Adobe XD greatly enhanced our project outcomes, improving both user experience and functionality.”

Michael Kelly, CSAA Insurance Group