Data Visualization, Analytics & Insights

In today’s data-driven landscape, effective dashboards, analytics, and insightful interpretations are crucial for product success, while accessibility ensures these insights are available to everyone independently of their cognitive or physical abilities.

My expertise lies in designing intuitive and inclusive visual experiences that go beyond mere display. I focus on making data digestible and actionable, fostering deep comprehension, and promoting data storytelling. By prioritizing both visual communication and universal access, I empower informed decision-driven actions that transform raw data into clear, actionable intelligence. This rigorous approach ensures that design initiatives are not only creative but also measurable, optimized for impact, and directly aligned with key business objectives.

Leading revenue growth as much as 300% for a global financial service company has enabled me to transform intricate data into clear, impactful visual representations. Taking data-driven decisions supports each step of your company’s journey, increasing engagement and retention by ensuring exceptional user satisfaction and acceptance.

I possess strong technical skills in Analytics and Measurement, enabling me to design and implement effective dashboards that track crucial key performance indicators (KPIs). My experience includes managing insight and data-driven commercial products at Visa, where I consistently leveraged data to ensure design and user experience aligned with business objectives, implying the use of performance tracking dashboards alongside inclusion by utilizing accessibility (a11y) best practices and techniques.

My core philosophy emphasizes inclusive product experiences, ensuring that designs are usable and accessible to the broadest possible audience. This commitment extends to data visualization, where I apply best practices to ensure charts, graphs, and dashboards are perceivable, accessible, understandable, and robust for users with varying abilities. My understanding of information architecture & design further supports structuring content and visuals in an accessible manner.

Beyond just presenting numbers, I excel at data storytelling, building narratives that guide users through insights and highlight key takeaways. Whether translating driving patterns for users or integrating quick facts via quick KPIs and artificial intelligence (AI), my focus is on ensuring data’s relevance and impact are immediately clear. This approach maximizes user engagement and facilitates data-driven decision-making.

I meticulously consider how data is presented to reduce cognitive load and enhance understanding, ensuring that users can prioritize information clarity and quickly grasp critical insights from dashboards and reports. My leadership in meticulous User Acceptance Testings (UATs), which generated crucial user and customer feedback, involved analyzing this data to constantly improve experiences and directly support product deployment, requiring effective reporting of findings. My work across various projects, from commercial products to small businesses, consistently aims for crystal-clear communication.