Case Study
Transforming Visa’s Commercial Product Ecosystem into a Unified, Scalable Experience
Led the UX strategy for a cross-product initiative that unified Visa’s disjointed commercial tools into one cohesive, user-centered platform; enhancing usability, streamlining workflows, and driving a 300% revenue increase.
Overview
Unifying Commercial Financial Solutions
Visa Business Solutions Experience (VBSE) was an ambitious initiative to integrate and streamline Visa’s commercial financial products into a single, intuitive platform. The goal was to create a seamless experience for enterprise clients leveraging Visa’s suite of services; ranging from data delivery and accounting integration to global payments.


The Challenge
The challenge was to integrate complex and disjointed service offerings into an intuitive experience. This transformation was crucial for large and medium-sized enterprises relying on Visa’s end-to-end data delivery, file processing, accounting integration software, and payment capabilities. The objective was to enhance usability, streamline workflows, and ultimately drive significant business value.
My Contributions & Process
As a lead UX designer and platform manager, I contributed across strategic, tactical, and execution levels:
Strategic Product Leadership:
Human-Centered Design Execution:
Research & Validation:


Solutions & Approach
My approach involved a combination of strategic planning, empathetic design, and collaborative execution:
Impact & Results
My leadership and design contributions to the Visa Commercial Solutions group’s core initiative directly translated into remarkable business success:
