DTI

The DTI project successfully delivered a significantly updated and professional online presence with a fully responsive website. Through a user-centered redesign, the website achieved intuitive navigation, enhancing overall interaction through digestible content and cross-device accessibility. Integrated SEO efforts, notably improved the website's search engine ranking and discoverability.

Case Study

Modernizing DTI’s Digital Presence and Web Applications
The DTI project, executed through Agencia Huit, focused on a comprehensive website transformation.

Overview

The objective was to enhance the user experience, improve accessibility, and ensure a contemporary, efficient digital interface that could support DTI’s operations and user interactions effectively, as well as improve the SEO and discoverability of the website.

The Challenge

The core challenge was to modernize DTI’s online presence, which included redesigning their existing website to be responsive and implementing their own Linux server for online hosting.

Technical Migration: The significant challenge of migrating existing functionalities to a new Linux server environment while ensuring data integrity and system stability.
Legacy System Modernization: Transforming an older **web application** into a modern, responsive interface required careful planning to maintain core functionalities while enhancing aesthetics and usability.
Confidentiality Constraints: Navigating the project while adhering to strict confidentiality agreements, which limited the direct access to and public discussion of specific product details.
Cross-Functional Coordination: Ensuring smooth collaboration between design, development, and server administration teams to align on technical and design requirements.
SEO Integration: Ensuring that SEO considerations were seamlessly integrated from the initial design phase through to implementation, balancing user experience with search engine requirements.

My Contributions & Process

As the UX & UI Designer for this project, my contributions were pivotal in both strategic planning and hands-on design execution:

UX & UI Design and Assessment: I was responsible for the end-to-end UX and UI design, beginning with a thorough assessment of existing functionalities to identify areas for improvement and modernization.
Responsive Website Redesign: I led the redesign of DTI’s website, making it fully responsive using Bootstrap 3. This ensured optimal usability and visual consistency across various devices and screen sizes.
SEO Implementation & Content Optimization: I actively worked on improving the website’s SEO (Search Engine Optimization) and discoverability. This involved strategic content optimization, including content generation that led to impactful engagement, and ensuring technical SEO best practices were applied during the redesign, directly impacting the website’s search performance.
Linux Server Implementation: I oversaw the project to implement DTI’s own Linux server and upload the redesigned website online, ensuring a robust and stable hosting environment.
Cross-Functional Team Management: I managed a cross-functional team, coordinating design efforts with development and IT to ensure seamless integration and project implementation.
Design Artifact Creation: I created essential design artifacts, including wireframes, sitemaps, interaction specifications, and prototypes, utilizing tools such as Adobe XD and Illustrator. These were crucial for visualizing the new user experience and guiding development.
Methodology Application: My work adhered to best practices in SDLC, leveraging Lean Design, Agile, and Design Thinking methodologies to ensure an iterative, user-centered, and efficient design process.

Solutions & Approach

My approach combined strategic design with practical technical considerations:

Iterative Design & Development: Employed an Agile methodology to facilitate continuous feedback loops between design, development, and client, allowing for rapid iteration and problem-solving.
Responsive Framework Integration: Leveraged Bootstrap 3 to efficiently build a responsive front-end, significantly reducing development time while ensuring cross-device compatibility.
SEO Best Practices Integration: Incorporated technical SEO elements (e.g., semantic HTML, meta-data structures, site speed optimization) directly into the design and development process to enhance discoverability.
Detailed Documentation: Provided comprehensive wireframes, sitemaps, and interaction specifications to serve as a clear blueprint for developers, minimizing ambiguities and ensuring accurate implementation.
Proactive Communication: Maintained strong communication channels with all teams involved to anticipate and resolve integration challenges early in the process.

Impact & Results

While specific metrics are not publicly available due to confidentiality, my contributions to the DTI project resulted in:

Modernized Digital Presence: DTI gained a significantly updated and professional online presence with a responsive website.
Improved User Experience: The redesign led to more intuitive navigation and streamlined interactions, enhancing overall user satisfaction.
Enhanced Discoverability: The integrated SEO efforts contributed to improved search engine ranking and discoverability of the website.
Cross-Device Accessibility: The responsive design ensured that the website was accessible and performed optimally across a wide range of devices, improving reach and usability.
Enhanced Operational Efficiency: The successful server implementation and website redesign contributed to a more stable and efficient digital infrastructure for DTI.

Asvid is a versatile designer who has a gift for working with development teams. She was part of a scaling design team within Visa and supported many products across a B2B portfolio, quickly getting up to speed and building relationships with product, tech, and research. She is committed to her growth as a designer and a person, and would shine in many different types of UX organizations. I appreciated our time working closely, and her advocacy for end users when she was the only UX voice at the table.

Elena Osborne, Visa Inc.

“She is a natural collaborator who brings designers, developers, and stakeholders together, ensuring alignment and momentum even as project requirements evolve. Asvid’s ability to stay agile, offer actionable suggestions, and always prioritize the customer experience made a measurable difference in our project’s success. Her mastery of UX research, service design, and design systems sets her apart. Beyond her technical strengths, Asvid is proactive, detail-oriented, and always elevates the team with her innovative ideas and positive energy.”

Pooja Udani, Visa Inc.

“…Asvid demonstrated a high level of skill in applying UX principles and methodologies to deliver tailored, effective solutions. Her work reflects a clear understanding of each client’s needs, combined with an ability to integrate the latest innovations to expand customer and user engagement… Since that engagement, I have continued to rely on Asvid as a trusted advisor for design and UX strategy. Her people-focused approach is an important element for success in our rapidly evolving business landscape.”

Richard Rizo, Cognizant

“Asvid brought fresh, innovative perspectives that effectively doubled our collective experience. She excels in UX & UI, adeptly managing complex projects and excelling in responsive design. Her proficiency with tools like Bootstrap, Figma, and Adobe XD greatly enhanced our project outcomes, improving both user experience and functionality.”

Michael Kelly, CSAA Insurance Group

“Asvid brought a sharp, modern approach to mobile design that elevated the entire experience, she has a deep understanding of mobile-first principles and was instrumental in aligning our app with best-in-class design standards. Thanks to her thoughtful, user-centered work, we saw a 50% increase in AutoPay enrollments over the following year, a change that directly supported customer retention and satisfaction.”

Andrew Evans, CSAA Insurance Group

Asvid Balleza Portfolio

Human-centered design, inspired by behavior and built for results.

Projects

Visa Inc.

CSAA – AAA Mobile MyPolicy

CSAA – SMARTtrek

Verizon

Keytia

DTI

Novalan

Agencia Huit

DTI

Case Study

Overview

The Challenge

My Contributions & Process

Solutions & Approach

Impact & Results

Bespoke solutions

My journey.

1

Early Foundations in Monterrey, Mexico (Early 2000s)

2

Academic Roots in Digital Graphic Design (2005–2010)

3

Startup Innovation at Trade Show Factory (2008–2014)

4

Freelance UX & Product Design – Trade Show Consulting (2013–2015)

5

Distrito Studio – Founder & Director (2014–2016)

6

Behavioral Design & Language Ontology Studies (2015–Present)

7

UX Strategy at Agencia Huit (2016–2018)

8

Enterprise UX at Verizon (2018–2019)

9

Mobile Product Design – CSAA Insurance Group (2020–2022)

10

Scaling Impact & Intelligence at Visa Inc. (2019–2025)

Insights Hub

Let’s built together

Tell us about your project

About me.

I’m Asvid Balleza, a UX Strategist, Product Designer, and Consultant with over 16 years of experience leading high-impact digital initiatives for enterprise platforms and fast-growing startups.

My approach.

Key highlights.

Design philosophy.

Let’s collaborate.