Agencia Huit

Agencia Huit, a digital marketing agency, embarked on a strategic establishment to become a leading inbound marketing service provider. The core outcome was the establishment of a robust online presence of the agency itself, showcasing its capabilities and attracting clients through its own digital channels.

Case Study

Steering Agencia Huit’s Transformation into an Inbound Marketing Powerhouse

Agencia Huit, a digital marketing agency, embarked on a strategic transformation to become a leading inbound marketing service provider. The objective was to demonstrate inbound marketing principles in practice, driving lead generation and establishing the agency’s authority in the digital space.

Overview

My role was pivotal in designing and implementing this transformation, focusing on the creation of the agency’s website, developing targeted landing pages, executing comprehensive SEO and SEM strategies, and crafting inbound marketing initiatives for employee engagement to effectively promote the agency’s services.

The Challenge

The core challenge was to establish a robust online presence for the agency itself, showcasing its capabilities and attracting clients through its own digital channels.

  • Building from Scratch: Establishing a comprehensive online presence for the agency from the ground up, with no pre-existing digital assets for inbound marketing.

  • Demonstrating Expertise: The challenge of showcasing the agency’s inbound marketing capabilities through its own digital channels, effectively “eating our own dog food.”

  • Content Generation & Alignment: Creating high-quality, engaging content for the website, landing pages, and social media that aligned with both SEO/SEM goals and the agency’s service offerings.

  • Internal Adoption & Training: Ensuring that internal teams fully embraced and utilized inbound marketing principles in their client interactions and sales efforts.

My Contributions & Process

As a key designer and strategist, my contributions were central to Agencia Huit’s digital evolution:

  • Agency Establishment & Service Definition: I actively contributed to the establishment of Agencia Huit itself, playing a role in defining its core services and strategic direction as it transitioned into an inbound marketing service provider.

  • Agency Website Creation & UX/UI Design: I led the end-to-end design and implementation of Agencia Huit’s own website. This involved creating a unique, intuitive, and accessible user interface, meticulously crafting navigation, wireframes, sitemaps, and interaction specifications. The website served as the primary showcase for the agency’s expertise in inbound marketing.

  • Targeted Landing Pages Development: A critical component of the marketing strategy, I designed and developed numerous targeted landing pages. These pages were specifically optimized to capture leads for various services, ensuring high conversion rates through compelling design and clear calls to action.

  • Comprehensive SEO & SEM Strategies: I played a direct role in planning and executing SEO (Search Engine Optimization) and SEM (Search Engine Marketing) best practices for the agency’s website. This included strategic keyword integration, technical SEO implementation, and managing online visibility to attract qualified traffic.

  • Inbound Marketing for Employee Engagement & Sales: I designed and implemented inbound marketing strategies specifically tailored for internal employee engagement. The goal was to empower the team to effectively articulate and sell the agency’s services, fostering a culture of inbound marketing from within. This included creating content and internal resources that aligned with sales objectives.

  • Content Strategy for Social Media: I developed and executed the content strategy for social media channels, ensuring a consistent brand voice and engaging content that resonated with target audiences. This amplified the agency’s online presence and supported lead generation efforts.

  • Technical Implementation & CMS Management: I contributed to the technical implementation of the website and landing pages, utilizing technologies like HTML, CSS, Sass, Bootstrap, and JavaScript. I also managed the website through CMS platforms like Joomla and WordPress, ensuring efficient content delivery and site functionality.

Solutions & Approach

My approach was holistic, integrating design, content, and technical expertise with a strong focus on inbound methodologies:

  • User-Centered Design for Agency Site: Applied user-centered design principles to the agency’s website, ensuring it was not only aesthetically pleasing but also highly functional and conversion-optimized.

  • Data-Driven Content & SEO/SEM: Leveraged market research and keyword analysis to inform content generation and optimize all digital assets for search engines, driving organic and paid traffic.

  • Iterative Campaign Development: Implemented an iterative approach to marketing campaigns, continuously testing and refining landing pages and content based on performance data.

  • Internal Enablement: Developed internal training and resources to equip employees with the knowledge and tools to champion inbound marketing and effectively sell agency services.

Impact & Results

My contributions were instrumental in Agencia Huit’s successful transformation and growth:

  • Established Strong Online Presence: Successfully launched and optimized the agency’s website, establishing a credible and effective digital storefront.

  • Increased Lead Generation: Targeted landing pages and integrated SEO/SEM strategies led to a significant increase in qualified leads for the agency’s services.

  • Enhanced Brand Authority: Consistent content strategy across web and social media strengthened Agencia Huit’s brand authority and thought leadership in inbound marketing.

  • Empowered Sales Team: Inbound marketing strategies for employee engagement equipped the sales team with compelling resources and a deeper understanding of the agency’s unique value proposition.

  • Demonstrated Inbound Expertise: The project served as a tangible case study of Agencia Huit’s capabilities, directly contributing to its positioning as a leading inbound marketing service provider.