Expertise
Research & Evaluations
User Research
Interviews, surveys, contextual inquiry, ethnography
Usability Testing
Lab, remote, moderated, unmoderated
Heuristic Evaluation
From issues to insights — heuristic evaluations that drive design improvements
Analytics & Metrics
Behavioral data, heatmaps, funnel analysis
Persona & Journey Mapping
Personas and journeys that connect research insights with product strategy